Since our partnership began in 2001, Marks & Spencer (M&S) has raised an amazing £26 million helping to make an incredible impact in finding the causes of breast cancer.

Breast Cancer Awareness Month 2017

This October, our Breast Cancer Awareness Month campaign with Marks and Spencer is making a pink bra way, way more than just a pink bra. 20% of pink bra sales this month will go to Breast Cancer Now to fund life-saving research. Support the cause and shop pink bras on the M&S website.

We are so lucky to have seven incredible women who have been affected by breast cancer modelling the range and sharing their personal journeys of life with the disease. Watch the M&S video to find out more:

How M&S supports breast cancer research 

M&S raises money through donations on sales of specially designed products during Breast Cancer Awareness Month and Fashion Targets Breast Cancer.

In 2006, the M&S post-surgery range was launched making them the first store on the UK high street to design a range of lingerie specifically for women with breast cancer. The range was researched and designed in collaboration with our supporters who continue to feed into it today. M&S staff do not stop there; with fundraising in store and annual charity challenges, this partnership is our most successful to date.

The money raised by M&S so far has supported the Generations Study. This is the world’s largest, most comprehensive scientific study into the causes of breast cancer. As a direct result of this groundbreaking work, Breast Cancer Now understands more of the causes of breast cancer.

Year two of the new appeal

In October 2015, Marks and Spencer pledged to raise a further £13 million for Breast Cancer Now over five years. This money will be raised through the sales of exciting new products and employee and customer fundraising.

Reducing breast cancer risk

The new £13m appeal will fund Breast Cancer Now’s scientists to discover a robust model to calculate an individual’s risk of developing breast cancer. We hope that this research will help us to prevent 9,000 breast cancer cases each year by 2025. To complement this research our partnership will also be launching a Wellbeing Programme to M&S customers, providing them with information and lifestyle changes they can make to help reduce their individual risk of developing breast cancer.

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