Since our partnership began in 2001, Marks & Spencer (M&S) has raised an amazing £20 million helping to make an incredible impact in finding the causes of breast cancer.
How M&S supports breast cancer research
M&S raises money through donations on sales of specially designed products during Breast Cancer Awareness Month and Fashion Targets Breast Cancer.
In 2006, the M&S post-surgery range was launched making them the first store on the UK high street to design a range of lingerie specifically for women with breast cancer. The range was researched and designed in collaboration with our supporters who continue to feed into it today. M&S staff do not stop there; with fundraising in store and annual charity challenges, this partnership is our most successful to date.
The money raised by M&S so far has of the Generations Study. This is the world’s largest, most comprehensive scientific study into the causes of breast cancer. As a direct result of this groundbreaking work, Breast Cancer Now understands more of the causes of breast cancer.
Our partnership has big plans for the future too. Kicking off in Breast Cancer Awareness Month 2015, Marks and Spencer has pledged to raise a fantastic £13 million for Breast Cancer Now over five years.
This money will be raised through the sales of exciting new products including a new range of lingerie developed in partnership with Rosie Huntington-Whiteley specifically for Breast Cancer Awareness Month. The range includes a new post-surgery bra and 10% of sales will go to Breast Cancer Now.
Seven women, all of who have been impacted by breast cancer, will be modelling the lingerie range across M&S stores.
Watch a video of the real women with Rosie Huntingon-Whiteley photoshoot
The new appeal will fund Breast Cancer Now’s scientists to discover a robust model to calculate an individual’s risk of developing breast cancer. We hope that this research will help us to prevent 9,000 breast cancer cases each year by 2025.
- Read the full M&S £13 million partnership announcement - October 2015
- Dr Sarah Hazell explains how the partnership hopes to prevent 9000 women a year developing breast cancer
- M&S employee Helen shares her experience of taking part in the real women photoshoot
- Meet the women behind the real women lingerie campaign to support breast cancer research
- Nominate Breast Cancer Now as your chosen charity when you register your Sparks card