After losing a close friend to the disease, designer Ralph Lauren created Fashion Targets Breast Cancer to unite the world of fashion as a force against breast cancer.
In 1996, the iconic campaign hit the UK, and since then, it’s seen the support of some of the biggest names in British fashion. Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Erin O’Connor and Kylie Minogue have all joined the fight, featuring in our annual poster campaigns. Behind the camera, celebrated photographers including Mario Testino, Simon Emmet, David Bailey and Ellen Von Unwerth lent their creative vision to the campaign’s striking look.
Since 1996, Fashion Targets Breast Cancer has raised over £14 million to fund pioneering breast cancer research, enabling life-saving discoveries that are transforming the outlook for women everywhere.
This year the campaign celebrated its 20th anniversary and we are proud to have the support of some of the UK's leading high street brands. The collection featured items from our headline partner Marks and Spencer, as well as Debenhams, River Island, Topshop, Simple Be, Laura Ashley, SVP Jewellery, Blow Ltd, Hush and The Fold. Every item from our collection carried a 30 per cent donation and helps fund our cutting-edge research into breast cancer.
Following the 20th anniversary of Fashion Targets Breast Cancer, we're proud to stand with women everywhere, united in our belief that, together, we will win this fight. Stay tuned to hear what we have planned for next year.
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See how we celebrated 20 years of Fashion Targets Breast Cancer on your favourite social media channels.Follow Fashion Targets Breast Cancer's board 20 Years of Fashion Targets on Pinterest.