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Wear it pink

You wore it pink and raised money. Now you’re helping make life-changing breast cancer research and support happen.

Pay in your fundraising
Three people, all wearing pink, stand together against a grey background. The person in the center wears a pink boa.

How it works

At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support. 

About wear it pink

You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people join wear it pink each year. 

About wear it pink

All you need for your wear it pink event

Your wear it pink: #WearItPink

  • A diverse group of smiling people, all wearing pink clothing, pose together indoors. A large pink balloon in the shape of a ribbon is visible in the background, and a table with pink decorations is on the right.
  • A group of people, primarily adults, are seated on wooden steps and chairs, all wearing shades of pink attire. They are smiling and looking towards the camera. A pink elephant statue is in the foreground.
  • wo smiling women are posing for a close-up photo outdoors. One wears a pink knit hat with a pink ribbon attached, and the other wears a large, elaborate floral headpiece with various pink flowers. They are standing near a body of water with boats in the background.
  • Seven smiling women, all dressed in pink clothing and some wearing pink feather boas, pose together in front of a shimmery pink background.
  • Two smiling women stand next to a bright pink racing car. One woman is leaning on the car, and the other stands beside it. A "Donington Park" sign is visible in the background.

Why wear it pink

Over 55,000

People are diagnosed with breast cancer every year in the UK.

Over 61,000

People are living with secondary breast cancer in the UK.

By 2050

We're on a mission that everyone diagnosed with breast cancer lives, and is supported to live well by 2050.

Meet our supporters

Meet our supporters

Any questions?

  • Three women from the wear it pink team wearing fun accessories

    Contact us

    We’re your wear it pink team and we’re here to help. Simply fill in this form and we’ll get back to you as soon as we can. If you’d rather...

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    Frequently asked questions

    From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.

Join Our Community

Share how you are wearing it pink and inspire others to change lives. 

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