In 2015, we filmed a group of 10 incredible women who had been affected by breast cancer for an advert called 'The Last One'. Two years on, we remember three of those women who have since passed.
In June 2015, Breast Cancer Now launched with a defining belief – if we all act now, by 2050 everyone who develops breast cancer will live.
We’ve had an incredibly positive response to this ambitious aim and our amazing supporters are with us every step of the way.
To mark Breast Cancer Awareness Month, and with the kind support of the women in our original campaign film and their families, we're sharing an update of The Last One for 2017.
In the updated video, Julie, Mary, Helen and Emma share their thoughts on the importance of The Last One and of their three friends who are no longer with us - Danielle, Rashpal and Alex.
Julie Strelley Jones, who was diagnosed with secondary breast cancer in 2012 aged 41, said:
'I think the legacy of The Last One is it's shown awareness of breast cancer but also it's shown the reality of the disease. And since we've filmed The Last One, we've unfortunately lost girls - Rashpal, Danielle and Alex - and as a group, we are really distraught that that has happened."
"I truly miss the girls that we have lost and it breaks my heart that they're not here with us. And every day I think of their families and their loved ones and I hope that we can create and raise awareness in your memory."
2050 can't come soon enough
At Breast Cancer Now, we know that 2050 is an ambitious target to achieve something as significant as stopping breast cancer taking lives. For some people, 35 years doesn’t seem like very long at all. For others, including many of the nearly 700,000 people living in the UK with breast cancer today, 2050 can’t come soon enough.
The updated video is a poignant reminder that there is still more to do.
Find out more about The Last One and our work