Breast Cancer Now is pleased to be supporting Balance North East again this year. The campaign encourages people to reduce their alcohol consumption – and reduce the impact alcohol is having on the region.

Wednesday 24 June 2015      General
Reduce your alcohol consumption

Eluned Hughes, Head of Public Health at Breast Cancer Now, said: “We’re so pleased to be working with Balance North East again on this campaign. Our ambition at Breast Cancer Now is that by 2050, everyone who develops breast cancer will live and part of this mission is to pinpoint the root causes. That’s why we run the Breast Cancer Now Generations Study, the world’s largest and most comprehensive study of its kind, following more than 113,000 women across the UK of different ages and from a range of backgrounds.

“Through detailed analysis of the various lifestyle and environmental factors that might influence breast cancer risk we are confident that we can unravel some of the biggest questions about how to prevent the disease altogether.

“Until this day comes we recommend that women try to maintain a healthy weight, are regularly physically active and, if they do drink, to do so in moderation in order to help reduce their risk of developing this devastating disease.”

More information can be found on the Reduce My Risk website.