Lothian Buses turned pink this October and raised over £4,500 to help fund Breast Cancer Now’s life-saving research.
Staff and passengers were pretty in pink as part of the charity’s flagship fundraiser, wear it pink, on Friday 21 October. Bus drivers, depot staff and head office employees all participated in fundraising activities including a bake sale and charity bucket collections. Passengers were also encouraged to pull on their boldest pink clothes and donate to the charity.
During the month of October, Lothian Buses also helped to raise awareness of the disease with adverts across their fleet of buses for the charity’s new Breast Check Now app, which helps people to set reminders to regularly check their breasts for the signs and symptoms of the disease.
Gaynor Marshall, Marketing and Communications Director from Lothian Buses said:
“We’re thrilled that we have been able to raise funds for Breast Cancer Now and help to spread awareness of the disease.
“It’s a cause which is very close to the hearts of our workforce and we would like to thank all our staff who got involved in wear it pink this year - without their incredible enthusiasm and support we couldn't have raised such an impressive amount of money for a very worthy charity.”
Mary Allison, Director for Scotland, Breast Cancer Now said:
“Lothian Buses have backed the charity for several years now and we’re absolutely delighted to have them on board again to support our wear it pink fundraising campaign.
“It was wonderful to see their staff and customers getting into the pink spirit of the day and raising lots of money for vital breast cancer research.
"Around 1,000 people still die from the disease and over 4,600 are diagnosed with breast cancer each year in Scotland. We believe that, by 2050, breast cancer will have taken its last life – but only if we all act together now in these kinds of partnerships.
“The funds generously raised by Lothian Buses will, help us to find new ways to prevent, detect and treat breast cancer.”