Commuters noticed something different about their copies of Metro this morning (Friday 23 October) as it turned pink to support wear it pink, Breast Cancer Now’s annual fundraiser to raise funds for vital research into the disease.
Metro’s one-of-a-kind pink edition sported a pink masthead and pink content throughout in support of the UK’s biggest and pinkest fundraiser, which saw people all over the country wearing pink for the day in support of Breast Cancer Now, the UK’s largest breast cancer charity.
As well as ‘wearing it pink’ itself, Metro also encouraged its readers to get involved by texting a donation to the charity.
Every year 50,000 mothers, daughters, sisters and wives are newly diagnosed with breast cancer and 12,000 women still die every year in the UK, with millions continuing to live with its long term impact.
Metro will donate ten per cent of today’s advertising revenue to Breast Cancer Now and even the advertisers in today’s special issue turned pink to show their support. Since the first wear it pink in 2002, more than £27 million has been raised for ground-breaking breast cancer research.
Ellie Adam, Senior Fundraising Products Manager at Breast Cancer Now, said:
“We’re so excited that Metro decided to join us in wearing it pink today! We’d like to say a huge thank you to everyone at Metro for their amazing support.
“wear it pink is the UK’s biggest and pinkest fundraiser and each year we are overwhelmed by the huge numbers of people who get involved at the office, at school or even just at home. The money raised by wear it pink goes towards cutting-edge research carried out by Breast Cancer Now scientists, to stop this devastating disease.”