5 December 2017

Steve Lucas has been appointed as Breast Cancer Care’s new Director of Fundraising and Marketing. He will take up the role with immediate effect.

Steve started his career working in retail before gaining extensive skills and experience in leadership, strategy and commercial. He went onto hold a variety of senior roles across a breadth of sectors including retail, entertainment, sports, fashion and FMCG. Some of these organisations include the UK National Lottery, Walt Disney and Haagen-Dazs. Most recently, he spent almost six years as at Pentland, working in a number of commercial leadership roles for Lacoste and Speedo. He is also a Trustee at the Rieves Foundation.

Samia al Qadhi, Chief Executive at Breast Cancer Care, says:

“I am delighted that Steve has joined Breast Cancer Care. The Board and I have been incredibly impressed with Steve’s background of driving sales, brand awareness and developing highly successful and profitable business strategies.  

“Steve has a proven track record in the private sector. He is the perfect person to take our fundraising strategy forward to its next stage and achieve our ambition to be there for everyone affected by breast cancer.”

Steve says:

“Having worked for years in the private sector for over 30-years, I am honoured to join Breast Cancer Care and apply my skills and insight to driving funds to help increase our support services as well increasing our brand recognition. And ultimately help hundreds of thousands of people live life well with breast cancer.”

Breast Cancer Care is the only specialist UK-wide charity providing support for anyone affected by breast cancer.


For further information or an interview, please contact:

Sarah Ross, Assistant Director of Marketing and Communications, Breast Cancer Care

sarah.ross@breastcancercare.org.uk / 0207 960 3450

About Breast Cancer Care

When you have breast cancer, everything changes. Time becomes measured in appointments. The next scan. The next results. The next challenge.

At Breast Cancer Care, we understand the emotions, challenges and decisions you face every day. So, from the day you notice something’s not right to the day you begin to move forward, we’ll be here to help you through.

Whether you want to speak to our nurses, download our specialist information or connect with volunteers who have faced what you are facing now, we can help you feel more in control.

For care, support and information from day one, call us free on 0808 800 6000 or visit breastcancercare.org.uk