Breast Cancer Now was chosen as EDF Energy’s next charity partner in an employee vote, with thousands of employees across the company taking part. Their vote to join forces with Breast Cancer Now makes the company an important part of reaching the charity’s stated ambition: that by 2050, everyone who develops breast cancer will live.

EDF Energy is aiming to raise £450,000 for Breast Cancer Now over the next three years, through fundraising activity.

The new partnership is being launched during this year’s Breast Cancer Awareness Month, which EDF Energy employees are marking with a week of activities for wear it pink, the charity’s annual fundraiser that asks people to join in by wearing pink and making a donation. They’ll be showing their support by holding lots of fundraising events, taking collections at site entrances, and even competing between sites to see who can generate the most donations.

Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, said:

“We’re absolutely thrilled to be working with EDF Energy, which has pledged to raise £450,000 for us over the next three years.

“EDF Energy and its staff have been so enthusiastic about raising money for the cutting-edge research carried out by Breast Cancer Now scientists to stop this devastating disease.”

Janet Hogben, Chief People Officer of EDF Energy, said:

"I am delighted to announce that Breast Cancer Now, Britain’s largest breast cancer charity, will be our charity partner for the next three years.

“Thousands of EDF Energy employees used their vote to join with Breast Cancer Now and support the ambition that by 2050, everybody who develops breast cancer will live. We look forward to supporting this goal through fundraising activities and raising awareness amongst all our employees.

“We have formally supported charitable organisations for a number of years and this is just one part of our approach to being a responsible and sustainable business; investing in our people and the communities we serve.”

EDF Energy also plans to raise awareness of breast cancer amongst their employees nationwide with a programme of activities during the three years of the partnership, starting by encouraging staff to download the Breast Check Now app. The app, available for free from the App Store or Google Play, helps people get into the habit of checking their breasts regularly by setting up a plan that’s simple, easy and fits in with their lifestyle.