10 August 2021

Breast Cancer Now is calling on people across the UK to sign up for to this year's Afternoon Tea and help make world-class research and life-changing support happen.

Taking place throughout August, Afternoon Tea is one of the charity's biggest fundraising events, having raised more than £7 million for people affected by breast cancer since its launch in 1998.

But this year's event is more important than ever for the charity – with many of its flagship fundraising events having been cancelled this year due to the COVID-19 pandemic, it anticipates a 35% drop in income by August. Therefore, they hope more people than ever sign up to this year's event to help change the future of breast cancer.

Whether it's a cuppa in the garden or delivering delicious treats to friends, anyone can take part. And no matter how you choose to have your Afternoon Tea, all money raised will help Breast Cancer Now provide support today and hope for the future.

To make planning your Afternoon Tea a piece of cake, this year's fundraising kit includes a whole host of exciting decorations and games to make your event special, including beautiful bespoke digital bunting designed by iconic British brand Cath Kidston who are supporting this year's event. For the month of August, Cath Kidston will also be generously donating 10% from the sale of all mugs to Breast Cancer Now.


Georgie Gibbons, Fundraising Manager for Afternoon Tea at Breast Cancer Now, said: "Your support has never been more important than it is right now. At a time when people affected by breast cancer have needed us most, the pandemic has had a significant impact on our work.

"Since the start of the pandemic, our vital research projects have faced huge disruption, and we've been forced to cancel hundreds of our community support services – taking away a crucial lifeline for thousands of people.

"That's why there's never been a better time to get baking and join thousands of others across the UK in enjoying an Afternoon Tea this August, or whenever and wherever you can. Our ambition is that by 2050 everyone diagnosed with breast cancer will live and live well, but we need your support to make this a reality."


The charity is asking everyone to fundraise safely and responsibly by following the latest government guidelines about social distancing above all else when planning their event.

To join in, sign up for your fundraising pack at breastcancernow.org/cuppa




Notes to Editors:

About Breast Cancer Now:

Breast Cancer Now is the UK’s first comprehensive breast cancer charity, combining world-class research and life-changing care to build a complete view of breast cancer and make faster progress for everyone affected.

Steered by research and powered by care, Breast Cancer Now’s ambition is that, by 2050, everyone who develops breast cancer will live and be supported to live well.

Breast Cancer Now funds around a third of breast cancer research in the UK. By working with almost 340 of the brightest minds in breast cancer research, the charity is helping discover how to prevent more cases, save more lives and enable more women to live well with the disease.

The charity’s award-winning information and services are there to make sure anyone diagnosed with breast cancer can get the support they need to live well with impacts of the disease. Anyone looking for support or information can call Breast Cancer Now’s free Helpline on 0808 800 6000.

Breast cancer is the UK’s most common cancer, with around 55,000 women and 370 men being diagnosed each year. An estimated 600,000 people in the UK are alive after a diagnosis of breast cancer, and one in seven women will develop the disease in their lifetime.

Despite decades of progress in research and care, around 11,500 women and 80 men still die from the disease every year in the UK, with hundreds of thousands more living with the devastating, long-term physical and emotional impacts of the disease.

Breast Cancer Now, the research and care charity, launched in October 2019, created by the merger of specialist support and information charity Breast Cancer Care and leading research charity Breast Cancer Now.

For more information on Breast Cancer Now’s work, visit breastcancernow.org or follow us on Twitter or on Facebook.