Many of London's most iconic landmarks turned pink at 7.00pm to show their support for Breast Cancer Campaign, including Buckingham Palace, The Tower of London, BT Tower, Somerset House, Tower 42 and the Heron Tower. Launch party guests watched the spectacular sight from the 42nd floor bar with panoramic views across the Capital, accompanied by DJ sets from Leah Weller, Sophie Ellis-Bextor and her husband Richard Jones and KRYSTALROXX, the official European DJ for Taio Cruz. Celebrity guests Heidi Range, Zoe Hardman and Olivia Lee, sipped on a pink cocktail specially created for Breast Cancer Campaign by charity patron and chef Levi Roots.

Out in the Capital, passers-by posted their photos of the pink buildings to our Twitter, Instagram and Facebook, generating a large amount of interest in the event. Volunteers located at each pink sight spoke about Action month and the need for everyone to get involved. And members of the public rose to the challenge! The best photos have been collated on our pinterest boards. (If you took a photo on the night, it's not too late to send it in. Please tweet it to @BCCampaign with #pinklondon.)

This year, Breast Cancer Campaign has repositioned October as Breast Cancer ‘Action’ Month and asked everyone to turn awareness into action to help the charity get closer to finding a cure for breast cancer. Vitally, this includes members of the public being breast aware and quickly noticing the early signs of breast cancer.

Baroness Delyth Morgan, Chief Executive of Breast Cancer Campaign, said:

“12,000 women still die from breast cancer every year in the UK. Millions more – survivors, their friends and families – are living with its impact every single day. Whilst much progress has been made in diagnosing and treating the disease, there is still so much more to do before we can say we’ve beaten it.

“We’re delighted therefore that Buckingham Palace and other iconic London landmarks have united with us to launch Breast Cancer ‘Action’ Month. Throughout October, everyone can do something to help: from wearing it, buying it, turning it or painting it pink, through to encouraging friends and family to be more aware of the signs and symptoms – every action will help move us closer to curing the disease.”

Find out more about Baroness Morgan's suggestions for getting involved in raising awareness or fundraising: including Paint Your Pinkie Pink with a specially designed nail varnish from partners nails inc and wear it pink day on 26th October. For the more adventurous amongst you there are the Challenges of trekking, running and skydiving. Guaranteed to get  your heart racing for a good cause!

If you're inspired by London turning pink for breast cancer, why not organise to paint your own town pink? The Isle of Wight, York and Reading have all demonstrated how refreshing a pink make-over can be and there are plenty other locations across the UK that we think are crying out to be painted pink. Join in in your city and let's keep Action month awareness going up and down the nation.