The Tickled Pink campaign and has grown in support each year since 1996, raising £44 million to date, thanks to dedicated Asda colleagues, customers and suppliers who give up time to fundraise and generously donate to the cause. The money raised has truly transformed the work of Breast Cancer Now.

This year’s campaign features five celebrities (left to right) - Heidi Range, Charlotte Jackson, Brooke Vincent, Jo Wood and Kara Tointon. On taking time out of their hectic schedules to feature in this year’s magical campaign. 

Singer Heidi Range said:
“I am so excited to be involved in Asda’s Tickled Pink campaign this year and help raise awareness of such an important cause. Breast Cancer Care and Breast Cancer Now make a huge difference to those affected by breast cancer every day, so I would really encourage people to take some time this Breast Cancer Awareness month to recognise and support the vital work they do.”

TV presenter Charlotte Jackson said:
“This is my first Tickled Pink campaign and I am so honoured to be taking part. Both Breast Cancer Now and Breast Cancer Care are incredibly important and make a huge difference to lives of women all over the UK. By buying a t-shirt, you’re not only helping to spread the message but also donating to what is an amazing cause. So come on girls, grab a tee like me and we can wear these with pride!”

Actress Brooke Vincent said:
“I have absolutely loved taking part in this year’s fairytale themed Tickled Pink shoot and really hope it encouraged you all to get involved and raise money for both Breast Cancer Care and Breast Cancer Now, who provide vital support to those diagnosed and fund innovative research.”

Model and entrepreneur Jo Wood:
“Asda’s Tickled Pink campaign is a fantastic initiative that looks after families affected by breast cancer by supporting the leading charities, Breast Cancer Care and Breast Cancer Now. I am thrilled to have taken part and want to encourage everyone to do their bit, so come on everyone, go pink this October and help raise awareness for what is an amazing cause!”

Actress Kara Tointon:
“This is my second year supporting Asda’s Tickled Pink campaign and I am thrilled to be returning. Breast Cancer Care and Breast Cancer Now are both incredibly inspiring charities that help those who are affected by breast cancer and their families. With the amazing pink merchandise and t-shirts at Asda, there are so many products for us all to show our support this October!”

More About Tickled Pink

As a founding partner, Asda helped us to create and develop the UK’s first ever national breast cancer Tissue Bank, which officially launched in 2012. The Tissue Bank is a unique national resource for researchers in the UK and Ireland. Tickled Pink funding also enables Breast Cancer Now to fund life-saving research projects across the UK, looking at areas including risk and prevention, improving diagnosis and developing new and more tailored treatments.