PUBLISHED ON: 21 August 2020

We spoke to our lovely friends at Cath Kidston about all things Afternoon Tea.

Cath Kidston afternoon tea

We recently chatted to our wonderful friends and partner Cath Kidston to catch up on how they’ll be supporting Breast Cancer Now and Afternoon Tea.

Why has Cath Kidston decided to support Breast Cancer Now?

At Cath Kidston, we consider ourselves to be really lucky to know so many incredible women. We’re a brand that is very much built on the talent and tenacity of strong females. That also means that we’re all too familiar with how many women breast cancer affects here in the UK and the impact that living with and beyond breast cancer has on them and their families. 

Partnering with Breast Cancer Now – with all the incredible work they do on world-class research, education and support – felt like the perfect fit for us. 

We felt like we could bring a little ‘Cath’ to creating fun, engaging and motivational fundraising activities – both for our teams and for our customers.

As well as fundraising, we want to support education around breast cancer by using our social reach to our community of customers on how to spot the signs and symptoms of breast cancer and let them know that support is always there, by encouraging our people to share their stories and their experiences. 

What inspired Cath Kidston to take part in Afternoon Tea?

Well, let’s face it, if there’s an opportunity to do some good with a bit of cake … we’ll always be first in line. (Cake is practically an institution at Cath Kidston). And after a year of separation, and missing our loved ones, we couldn’t think of a better way to do our bit for a good cause than throwing an Afternoon Tea to help fundraise for Breast Cancer Now. 

Through August, we’ll also be donating 10% of all mug sales between 17th August and 17th September so that we can ‘raise a cuppa’ to the brilliant work of Breast Cancer Now.

We’d love to hear what materials you have been working on for Afternoon Tea?

We’ve got our hands on the Afternoon Tea kit and given it a bit of a Cath Kidston make-over. There’s bunting (naturally) which we’ve designed especially for Afternoon Tea. You can download it and get to work decorating. Don’t forget to tag us in your pictures using #CathKidsonXBreastCancerNow on social

Why do you think it’s important people should get involved and host a tea?

It’s so easy to think that the little bit we can do ourselves won’t make much of a difference. Maybe, you think, you’ll raise a few pounds and it doesn’t seem enough to give it a go. But it’s a ripple effect. We are truly blessed with a community of customers like no other, and if everyone did just a little bit, whatever they could – collectively, it would add up to something really amazing. Pennies become pounds. A little becomes a lot. And that efforts goes directly to support Breast Cancer Now at a time where their work has never been more important.

So why not have a bit of fun? Make some cakes (or buy them, if you’re not blessed in the culinary sense). Enjoy the laughter of your loved ones. Be together where you can be. Do what you can and be a part of turning lots of ‘littles’ into a lot of difference for those that need it most right now.  

What are your top tips for anyone hosting an Afternoon Tea for the first time? 

Be creative with how you host: we’re still in this strange time of uncertain plans, so having a plan A and B for how you want to host your Afternoon Tea might be helpful. For example, you might be thinking of doing something in the garden so that you can socially distance, but that depends heavily on the mercy of the British weather, which is not often too helpful. So, why not have a digital back-up? A virtual Afternoon Tea and think about the logistics of dropping off some cakes and games ahead of time so that everyone can participate come rain or shine. (Keeping in line with government guidelines, of course).

We loved catching up with Cath Kidston and want to thank them for their absolutely amazing support! 

Shop the mug-nificent Cath Kidston range