PUBLISHED ON: 5 February 2014

This week the charity Pancreatic Cancer Action has launched a new advertising campaign featuring people with pancreatic cancer pictured alongside the text ‘I wish I had breast cancer’. Below is Breast Cancer Care’s response to the adverts.

Samia al Qadhi Chief Executive at Breast Cancer Care said:

Unless you have experienced it yourself it’s impossible to fully understand the huge challenge faced by women who every day wake up to the brutal reality of breast cancer. Many are forced to make life-changing decisions about treatment some are coping with its debilitating side-effects some are being told they can’t have children. Breast cancer still kills 12000 women each year and more than 30000 are today living with a terminal diagnosis.

'It is unhelpful to pit one cancer against another. Most of us know someone who has been affected by this dreadful life threatening disease and know the impact it can have on those affected and their loved ones. We all need to do more to raise awareness of signs and symptoms of many cancers and the importance of early diagnosis.

'Anyone concerned about breast cancer should call our free Helpline 0808 800 6000.