What is cause related marketing?

Cause Related Marketing (CRM) partnerships work to create products or services supported by the Breast Cancer Now brand.

Research shows that these relationships work: 86% of consumers are more likely to buy a product that is associated with a cause or issue and 73% of consumers agree that they would switch brands for the same reason (source: Business in the Community).

Teaming up with Breast Cancer Now to market a new or existing product or service can lead to increased sales, positive PR coverage, increased existing customer loyalty and attract new customers. We know how to maximise the effects of CRM promotions by making them innovative and truly integrated with your existing marketing strategies.

You can ‘emotionalise’ your brand and create a new buying experience for your customers while helping us raise awareness of breast cancer.

You could develop a year-round partnership or support us during our main campaigns, such as Breast Cancer Awareness Month in October, a time when the focus on breast cancer is at its highest, or Fashion Targets Breast Cancer, our unique and celebrity-backed campaign that takes place every spring.

Find out more about our current Corporate Partners.