We want to say a BIG thank you to everyone who supported Fashion Targets Breast Cancer 2019. The money you have helped raise by dressing in solidarity will help us make life-saving breast cancer research and support happen. We believe that if we all act now, by 2050 everyone who develops breast cancer will live – and live well. Thank you.

Our history

Every 45 minutes another woman in the UK dies from breast cancer. We can’t live with that. And fashion is our way of doing something about it.

Founded by fashion royalty Ralph Lauren, with your support we’ve raised more than £16 million for Breast Cancer Now’s life-saving research.

In 1996, the iconic campaign hit the UK, and since then, it’s seen the support of some of the biggest names in British fashion. Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Erin O’Connor and Kylie Minogue have all joined the fight, featuring in our annual poster campaigns. Behind the camera, celebrated photographers including Mario Testino, Simon Emmet, David Bailey and Ellen Von Unwerth lent their creative vision to the campaign’s striking look.


This year’s campaign theme was #BosomBuddies and encouraged UK shoppers to shop the collection and dress in solidarity against breast cancer. With each statement tee, jumpsuit, jeans or bracelet sold, we aimed to get one step closer to stopping breast cancer taking the lives of those we love. Because when it comes to breast cancer, we are stronger together.

Go to the Fashion Targets Breast Cancer website

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