With so much to celebrate after an incredibly successful Breast Cancer Awareness Month, we compiled our highlights from the month, as well as a reminder of why all we do in October is so important.

Tuesday 31 October 2017      Guest blog
Photo of Breast Cancer Now wearing pink on Friday 20 October

The Breast Cancer Now team in London all dressed to impress for wear it pink 2017.

Thank you to everyone who has been a part of Breast Cancer Awareness Month 2017. In this worldwide campaign held every October, thousands of organisations, individuals and communities highlight the importance of breast awareness, education and research, as well as getting as many people as possible involved in raising awareness and funds for breast cancer research.

Here are just some of our highlights from Breast Cancer Awareness Month this year, and a reminder of what it all adds up to.

October 2017 highlights

  • 27 M&S pink bras have been way, way more than a pink bra. Modelled by seven amazing women, with personal experiences of breast cancer that they bravely shared with the world, M&S donated to our research 20% of the price of each bra sold.
  • We made 18 recommendations in our report ‘Good enough? Breast cancer in the UK’, which revealed opportunities being missed to save more lives from breast cancer. Over 2,500 of you have urged the NHS and Government to take action already by writing to your MPs, and a similar amount have contacted the press. An exceptional result. If you haven’t already, please add your voice to support our calls.
  • Our 450 scientists are being backed by a growing army of supporters, like you. We launched our #IAmSavingLives campaign in October to show just how important every type of support is to our research. See how you can help save lives.
  • Nearly 29 kilometres of pink bunting decorated workplaces, schools and communities on wear it pink day this year. 20 October was one of our biggest, pinkest fundraising days of the year, when almost 15,000 of you signed up to dress up, put on bake sales and raise funds towards our life-saving research. Thank you.
  • Seven celebrities including Amanda Holden and Frankie Bridge were snapped by photographer Rankin for Asda’s Tickled Pink range of clothing this year. Asda once again organised a pink twist to lots of your favourite groceries too, to continue raising money through a portion of their profits.
  • 1,000 people (and counting), tuned in to YouTube to watch Emma, in her series of video blogs that we shared to mark Secondary Breast Cancer Awareness day. In the videos, Emma shares her experiences as one of the 35,000 women living with secondary breast cancer in the UK today, and all the ups and downs that come with it.
  • We also announced £700,000 of funding towards four new research projects with the aim of tackling the spread of breast cancer and uncovering new ways to halt the growth of tumours that have spread away from the breast.
  • Whilst four out of five women know a lump as a sign of breast cancer, they are less clear of other signs and