The big day is finally here - Friday 20 October - and we can't wait to see everyone dressed in their finest pink to help raise money for our life-saving breast cancer research.

Friday 20 October 2017      Guest blog
Photo of wear it pink day 2017 Breast Cancer Now supporters dressed in pink

Thank you to everyone who is taking part in wear it pink day 2017!

Breast Cancer Now HQ is in the wear it pink spirit and we are dressed to impress in all our pink glad rags. We're really looking forward to seeing all of your outfits, photos of pink treats and the diffierent activites you're taking part in today to raise money to support our work. 

Share your photos with us

We've got lots of special treats for you on social media this year to say 'thank you' for being fantastic supporters.

Join us on Twitter @breastcancernow using #wearitpink and alongside our regular tweets of appreciation, you may even get a special video from us. 

We've also got a fantastic wear it pink themed photo frame for supporters to add to their Facebook profile picture. Find out more by visiting our page at 

It's not too late to donate

Forgot to join in the fun this year? Never fear, you can still support our work with a quick text donation.

Text PINK to 70140 to donate £3 and help to support breast cancer research.

Texts cost £3 plus your standard network rate. Breast Cancer Now will receive 100% of your donation. Please obtain the bill payers permission before texting. 

Thank you!

Whether you’ve raised a little or a lot – we want to say thank you for wearing pink, raising money and making life-saving research happen.

Our researchers have made some incredible progress but there’s still so much to do, because breast cancer is still here. It’s still tearing apart the lives of families and it’s still taking the lives of those we love on a heartbreaking scale.

To keep making discoveries we need to invest at least £300 million in our research over the next 10 years. By taking part in wear it pink day, you are making a huge difference and we can't thank you enough.

Find out more about our research.

Ready to pay in your fundraising?

The first thing you’ll need to do after your wear it pink day is collect all of your fundraising, ready to pay in. Be sure to empty the collection boxes at work, home or at school. It’s also useful to send out an email or text message to anyone who promised a donation and remind them to bring it with them when they see you next.

Make sure to give everyone at your workplace, school or in your community one final chance to make a donation for those forgetful ones!

Once you’ve collected all of your fundraising money, the easiest and quickest way to pay in your donation is by card, either online or by telephone.

To pay in online, simply use our secure online payment form.

Pay in online

Alternatively, you can call us on 0333 20 70 300 to speak to one of our helpful team members and they will take your card payment over the phone.

You can also pay in at the bank or by post. Find out all of the ways your can pay in your fundraising money.