Businesses of all kinds have thrown everything and the kitchen sink into raising awareness and vital funds for Breast Cancer Now as part of our Paint the Town Pink campaign in Penwortham.

Monday 25 January 2016      Community blog
Penwortham paints the town pink for Breast Cancer Now

The campaign encourages communities to Paint the Town Pink for a day, week, or month to promote breast awareness and raise funds for world-class breast cancer research projects. Led by the Preston Breast Cancer Now group with Linda Baldwin and Joan Marshall at the helm, Penwortham rallied together for an inspiring week-long event.

Every business made a donation to take part and when I meet Linda, it’s easy to see why it would be hard for anyone to say no to her; her passion, proficiency and sheer energy for the cause make you jump aboard the train, wherever it’s going. The people of Penwortham created a pink wonderland with fabulous themed window displays to raise awareness and funds to help us reach our 2050 goal.

Best in show

The week included a public vote for Best Dressed Window, which went to the ingenious Gymophobics Ladies’ Gym who had asked members to photocopy their bosoms on the photocopier, office party style. They were tastefully printed in black and white then coloured pink, with an added extra of playing Guess Who with the images! Their prize was awarded by the fabulous Sally Naden from BBC Radio Lancashire, who has experienced breast cancer herself.

In a convoy of cars, we went to award the Mayor’s Choice for Best Dressed Window, Fleur Boutique, for their creative and thought-provoking display. My favourite moment was seeing the joy on Linda and Joan’s faces as they surprised the florist with the award by bursting into the shop Anneka Rice/Cilla Black style.

For the final day there were also two fab lunches at Salvatore’s restaurant attended by wonderful friends and family as well as the fantastically supportive town council. Plus, Penwortham Garage presented their contribution to the group; a cheque for £300.

Community spirit

Everyone joined in, re-invigorating a sense of community and utilising networks to gather support. The success was certainly a team effort by members of the group, friends and family, the participants, town council, mayor and the local press. The dedication and drive was relentless – even Linda wearing down four pairs of shoes and a bra thief caught on CCTV (you can read about this here) couldn’t derail this show-stopping event.

It was a thing of wonder and a fantastic example of Paint the Town Pink. One thing’s for sure, Penwortham is going to need a much bigger paint brush, as they have something very special up their decorators’ sleeves for next year.

More information

Find out how you can paint your town pink for Breast Cancer Now

Read about our regional fundraising groups


About the author

Antonia Reid first started working for Breakthrough Breast Cancer four years ago and has been part of the Philanthropy, Corporate and Community teams.

She is currently a Community Engagement Officer at Breast Cancer Now.