Our latest blog comes from Nick who works in our brand team. He has helped shape our new look and identity and talks through the story behind them and what we want them to say.

Friday 19 June 2015      Guest blog
Breast Cancer Now's heart symbol

We want to tell you the story behind our new look as Breast Cancer Now. Why pink? What’s our name about?

Here’s everything you need to know.

The name

Breast Cancer Now spells out our mission very clearly. It gives the message loud and clear that we must act now if we are to achieve our aim of putting an end to breast cancer by 2050.

Why pink?

Our research showed that pink continues to be the most widely understood signpost for breast cancer. We’ve chosen a pink which we’ve found works well with both men and women. It’s warmer and more natural than the bolder magentas of our legacy charities, Breakthrough Breast Cancer and Breast Cancer Campaign, and harks back to the original pink ribbon.

Why is our new logo based around a heart?

Our logo and new mark are visual representation of you, our supporters - what you mean to us, and the loved ones you’ve lost. You are the beating heart of our organisation, and together we are the now generation who will ultimately make a difference for men and women with breast cancer.

We believe that if we all act now, by 2050, everyone who develops breast cancer will live.

Thank you all for your amazing support in our first week as Breast Cancer Now.

Watch this video to learn more about our story