Last weekend saw hundreds of people from across the UK (and a few from Breast Cancer Now!) volunteer at their local Asda as part of their National Fundraising Collection.

Thursday 13 October 2016      Corporate partners blog
Tickled Pink at the Asda National Collection

Julie and Jan at Asda Hereford

Asda's Tickled Pink Campaign raises funds to support breast cancer charities Breast Cancer Care and Breast Cancer Now and has raised an incredible £48 million since it launched in 1996.

This year marks the 20th anniversary of Tickled Pink and to celebrate 20 years we held a national bucket collection across 388 stores. To say thank you to our volunteers, we wanted to share some photos from three of the collections, as well as a few words from some of our supporters.

Julie and fellow volunteer Jan (pictured above) spent the day at Asda Hereford, she told us a bit about how it went:

“I had a wonderful morning. There were two of us and the other lady [Jan] was somebody who I had met through treatment and we had always had a good laugh together (we are also both ladies who have had bilateral mastectomies without reconstruction so share a common bond).

“The Asda contact, June, was really friendly and kitted us out with tutus etc. We had lots of laughs but also some tears, people stopped to tell us about their cancer story (or their mum or sister’s story) and that was very moving. We were also bowled over by the number of people who donated without any effort on our part, obviously a very good cause!

“The best bit for me was that Jan and I were both completely flat, we spent three hours with big smiles on our faces, chatting and joking with people, and I don’t think one person even noticed that we didn’t have any breasts – how cool is that!

Jan said:

“We both met through my sister who was diagnosed 10 months before me and was introduced to Julie when I started treatment.

“The day previous to doing the collection I had been signed off by my oncologist too, so double celebrations for me that Saturday.”

An amazing total of £441.65 was raised at Asda Hereford over the weekend from the bucket collection and fundraising games for customers.

Steve Anderson, who volunteered at Asda Weston-super-Mare, told us how he found the day:

“I was happy to volunteer to collect at ASDA in Weston, I must say that the people of Weston are very warm and generous. I suggest everyone considers volunteering as, if you need a lift, volunteering is so rewarding and warms the cockle of your heart!”

View our gallery of some of our Tickled Pink supporters:

Annette and Anne
Sarah and Michelle
Julie and Jan
Hayley at Asda Leicester

We'd like to say a big thank you to all of our wonderful volunteers who helped out over the weekend and to Asda for being so fantastic!