Autumnwatch's Michaela Strachan will be presenting October’s BBC Lifeline Appeal on behalf of Breast Cancer Now, the UK’s largest breast cancer charity.
The appeal aims to raise awareness of breast cancer and raise funds for crucial research into this devastating disease. Breast Cancer Now is dedicated to funding research into breast cancer.
Right now, more women are being diagnosed with breast cancer than ever before - this year, more than 50,000 women will be told they have the disease, that’s one woman every 10 minutes.
And sadly around 1,000 women in the UK die from breast cancer every month. Almost all of these deaths are caused by secondary breast cancer, where cancer has spread from the breast to other parts of the body.
The BBC Lifeline Appeal is presented by Michaela Strachan, who was diagnosed with breast cancer in 2014. It also features Connie Johncock who, aged 24, is living with secondary breast cancer, and Jim Hotchin, who lost his wife Moira to breast cancer.
Connie, from Kent, said:
“My secondary breast cancer diagnosis turned my life upside down, it was such a shock, like hitting a brick wall. I know I only have limited time and whilst I aim to remain positive, that’s just not enough time for me to do everything that I want to do. Research really is the key to provide much needed hope for the future so that no woman has to go through what I am going through.”
Jim, from Berkshire, said:
"If there is anything, anything that can be done to stop anybody in the future going through what Moira went through, what I've been through, what my children have been through, then that is money well spent in my book."
The film also features Dr Paul Shore, a researcher based at The University of Manchester. Dr Shore’s research is funded by Breast Cancer Now and aims to understand why breast cancer cells spread, to become secondary breast cancer.
Delyth Morgan, Chief Executive of Breast Cancer Now, said:
“At Breast Cancer Now, we are determined to stop women dying of breast cancer. We’re already making incredible strides but stories like Connie and Jim’s remind us that there is still so much more to be done, particularly to stop breast cancer spreading and becoming secondary breast cancer.
“We believe that if we all act now, by 2050, everyone who develops breast cancer will live. But we’ll only reach that point by acting now to raise the vital funds we need for cutting edge research. We need to invest at least £300million in research over the next 10 years if we are to achieve our ambitious goals, so please help us and help fund life-saving research into breast cancer now."
Watch and donate
Breast Cancer Now’s BBC Lifeline Appeal will be broadcast on Sunday 11 October at 5.05pm on BBC 1, and again on Wednesday 14 October at 13.00 on BBC2. The programme is available to watch on the BBC website shortly after broadcast on 11 October. Watch on iplayer after the show has aired.
To give by phone, call 0800 011 011. Calls are free from mobiles and landlines.
You can also donate £10 by texting SUPPORT to 70121. Texts cost £10 plus your standard network message charge and the whole £10 goes to Breast Cancer Now.
Or if you’d like to post a donation please make your cheque payable to Breast Cancer Now and send it to Freepost, BBC Lifeline Appeal, writing Breast Cancer Now on the back of the envelope.
And if you want the charity to claim Gift Aid on your donation, please include an email or postal address so that they can send you a Gift Aid form