Breakthrough's Dr Beatrice Howard takes a starring role in latest M&S In the Moment video series.
We are very proud to have Breakthrough Breast Cancer’s very own senior researcher Dr Beatrice Howard included in Marks and Spencer's latest 'In The Moment' series. Since our partnership began in 2001, M&S has raised an astounding £20 million helping to make an incredible impact in finding the causes of breast cancer.
In the video, Connecticut-born Dr Howard talks about her unique experience as both a breast cancer scientist and a woman who has been through the disease herself. Despite being diagnosed with breast cancer twice, she continues to dedicate her life to the cause. In the M&S video she talks about her motivation and hope for a better outcome for patients.
M&S is one of Breakthrough’s longest-serving corporate partners, raising money through donations on sales of specially designed products during Breast Cancer Awareness Month and Fashion Targets Breast Cancer. In 2006, the M&S post-surgery range was launched making them the first store on the UK high street to design a range of lingerie specifically for women with breast cancer. The range was researched and designed in collaboration with Breakthrough supporters who continue to feed into it today. M&S staff do not stop there; with fundraising in store and annual charity challenges, this partnership is one of our most successful to date.
Every year, a percentage of the funds raised by M&S is allocated to the analysis costs of the Breakthrough Generations Study.
You can see the full 'In the Moment' feature here and also on the M&S website.