Celebs are coming together to support Breast Cancer Now's annual campaign, Fashion Targets Breast Cancer, which raises breast cancer awareness and money for vital research.

Thursday 26 April 2018      Campaigns and policy Celebrity

Singer Emeli Sande lost her friend, Narcisse, to breast cancer a few years ago and is passionate about raising awareness of the disease and helping to raise funds for research to enable scientists to get closer to the day that breast cancer stops taking lives.

Emeli Sande, Tallia Storm, Gaby Roslin, Jacquie Beltrao and Donna Fraser have joined forces to support Breast Cancer Now as the charity launches its annual fashion campaign, Fashion Targets Breast Cancer, which raises money for the charity’s vital breast cancer research.

For over 20 years Fashion Targets Breast Cancer has been working with some of the biggest names in British fashion to actively speak up and stand in solidarity against this devastating disease. Today, these five famous faces are ‘making a statement’ and speaking up against breast cancer, the most common cancer in the UK, to show their support for Breast Cancer Now and the research the charity funds. All five have a personal connection to the cause, having either had a breast cancer diagnosis themselves or seen someone close to them experience the disease.

Breast Cancer Now is urging men and women across the UK to follow in the celebrity’s footsteps, to make their own statement – a statement in defiance directly to breast cancer, a message of hope for the future or in memory of a loved one, or a call for others to join the movement, using the hashtag #MakeAStatement

Singer Emeli Sandé lost her friend, Narcisse, to breast cancer and made her statement about her hope for a future where no one dies of breast cancer.

Emeli Sandé said:

“Since losing my friend Narcisse to breast cancer, I’ve become extremely passionate about raising awareness of the disease and helping to raise funds for research - much needed research that holds the key to a future where nobody dies of this terrible disease.”

Also, showing their support and making their statements are Sky News Presenter Jacquie Beltrao, who diagnosed with breast cancer on Christmas Eve 2013; Singer Tallia Storm whose mother Tessa Hartmann was diagnosed with breast cancer last year; TV and Radio presenter Gaby Roslin who has lost female friends to the disease and four-time Olympian Donna Fraser who was diagnosed in 2009.

Earlier this month, Breast Cancer Now presented its 22nd Fashion Targets Breast Cancer campaign, which has raised over £15 million for breast cancer research since its launch in 1996. The campaign for this year, ‘Make A Statement’, sees M&S, Debenhams, River Island and Simply Be each selling an exclusive statement collection in-store and online for Fashion Targets Breast Cancer until mid-May. A minimum of 30% of the purchase price of each item in the collections will be donated to Breast Cancer Now.

Breast Cancer Now is the UK’s largest breast cancer charity, dedicated to funding research to improve the way breast cancer can be prevented, detected, treated and stopped. Research holds the key to a world where everyone who develops breast cancer lives, and the charity is currently funding nearly £24 million of cutting edge research, supporting 450 of the brightest scientists to make the discoveries needed to stop women dying from breast cancer. 

Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, said:

“Research has made incredible progress over the last 20 years, but despite all we’ve achieved, women are still dying from breast cancer and they’re dying on a heart-breaking scale. More women are also still being diagnosed with breast cancer than ever before. Every day, around 150 people in the UK hear the devastating words “it’s breast cancer”.

“Breast cancer touches the lives of millions of us in the UK. For every woman or man who develops breast cancer, there are families, friends and loved ones who also feel the fear and uncertainty the disease brings. Never has our work been more needed and that’s why we’re encouraging everyone to join the Fashion Targets Breast Cancer movement and speak out against breast cancer – with your support we can make a real difference.”

To find out more about Fashion Targets Breast Cancer and shop the collection please visit fashiontargetsbreastcancer.org.uk and share your statement @fashiontargetsbreastcancer #MakeAStatement.

Check out our gallery of celebrities making their statements:

Emeli Sande standing on a stairway and holding a sign that reads 'let's get closer to the day when breast cancer stops taking lives'
Jules Peters, holding a sign making her statement on breast cancer
Jacquie Beltrao standing in a dressing room, holding a sign that reads 'in the end, you won't win'
Donna Fraser sitting on a park bench and holding a sign that reads positivity is great medicine- always stay positive! :)
Tallia Storm standing on the street, holding a sign that reads 'research is the answer. I am doing this for my mumma!'
Gaby Roslin standing in a shop's bra department, holding a sign that reads 'to my beautiful friends who have lost their fight... we fight for you'
Tallia Storm and Tess Hartmann posing together
Tessa Hartmann standing on the street, holding a sign that reads 'get up, dress up, show up & NEVER give up!'