Today, Wednesday 1 October, marks the start of Breast Cancer Awareness Month - an annual worldwide campaign involving thousands of organisations, to highlight the importance of breast awareness, education and research.
We have already launched some of our latest funded research and have designated this October to showcase the importance of understanding risk and prevention. This work follows on from our action plan,'Help us find the cures’, which sets out what we need to do together if we are to reach our goal of overcoming breast cancer by 2050.
We want to fill in some of the critical gaps in this area of breast cancer research and help to prevent breast cancer. This includes finding ways to identify those women most at risk, understanding better how preventive drugs work and finding ways to help women make lifestyle changes to lower their risk.
Our aim is that by 2025, up to 20% of breast cancers will be prevented.
Watch our new videos to hear from some of the people who will help to make this happen.
But we can't do this alone. We also need your help. That's is why on Friday 24 October you can look good, do good and wear it pink.
We're asking supporters to bin the beige and raise money to support lifesaving research. Find out how you can take part by visiting our wear it pink website.
And don't forget, you can sign up for monthly reminder breast check emails and test your knowledge by checking out our breast quiz.
We'll be announcing lots more exciting news over the course of this month, so please keep checking back to hear more!