Breast Cancer Now’s CEO, Baroness Delyth Morgan, has put her name to a letter about the future of fundraising in the UK and signed by many of the UK’s leading charities.

Sunday 6 September 2015      General

The letter outlines the importance of fundraising and our collective determination to ensure that fundraising practice lives up to the highest possible standards.

As ever, Breast Cancer Now is absolutely committed to fundraising in a way that respects the rights of individuals and meets the expectations of the public and of our generous and valued supporters, as demonstrated by Our Fundraising Promise to you.

The Future of Fundraising in the UK

We live in an incredibly generous country. For generations, British people have dug deep to support a wide range of great causes here at home and overseas.

This generosity places a big responsibility on all UK charities to behave well in everything we do - especially in how we ask for support.

We know that there have been times where fundraising practice has failed to live up to these high standards. We are determined to change that.

No one should ever feel pressured into giving. The vulnerable should always receive the strongest protection. And we need to act quickly and decisively when any fundraising practice is found wanting.

As some of the UK’s leading charities we are absolutely committed to fundraising in a way that respects the rights of individuals and meets the expectations the public has in us. Where we need to change the way we seek the support of the public we will do so.

We will only ever behave in an open, honest and respectful way towards our donors and the public.

We welcome Sir Stuart Etherington’s current review of self-regulation of fundraising and will continue to work closely with governments and charity regulators around the UK to assess the need for any further safeguards that might be required.

We will support the establishment of a new and independent regulator with the power to proactively investigate, audit and impose strong penalties on any charity that breaks the rules on fundraising.

We will commit to a strengthened Code of Fundraising Practice to guide how we contact people and ask for support. We will ensure at all times that we protect and safeguard those who might be vulnerable from undue pressure.

There is nothing wrong with seeking donations. Everybody leads busy lives and, no matter how deeply they care about a good cause, they often only give when asked.

If charities simply waited for donations, the many millions raised for good causes each year through the long standing and unwavering generosity of the public would be at risk. From protecting children from cruelty, helping tackle hunger to funding research into disease, we would achieve far less.

The trust put in us by our supporters demands the highest standards of fundraising. We must always strive to meet them.

Paul Boissier, Chief Executive, RNLI
Mike Adamson, Chief Executive, British Red Cross
David Canavan, Acting Chief Executive, RSPCA
Dr Jane Collins, Chief Executive, Marie Curie
Lesley-Anne Alexander, Chief Executive, RNIB
Harpal Kumar, Chief Executive, Cancer Research UK
Chris Simpkins, Director General, Royal British Legion
Mark Atkinson, Chief Executive, Scope
Jon Sparkes, Chief Executive, Crisis
Peter Wanless, Chief Executive, NSPCC
Mark Goldring, Chief Executive, Oxfam
Justin Forsyth, Chief Executive, Save the Children
Lynda Thomas, Chief Executive, Macmillan Cancer Support
Jeremy Hughes, Chief Executive, Alzheimer’s Society
Baroness Delyth Morgan, Chief Executive, Breast Cancer Now
Henny Braund, Chief Executive, Anthony Nolan