--- title: About Wear It Pink url: https://breastcancernow.org/wear-it-pink/about-wear-it-pink updated: 2026-06-10T11:38:56Z --- [Back to Wear It Pink](https://breastcancernow.org/wear-it-pink) 1. [Wear It Pink](https://breastcancernow.org/wear-it-pink) # About Wear It Pink On 23 October, wear pink, raise money and help change the future of breast cancer. ![A group of women smiling in pink](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/pink-hero-large/assets/17923) ## What is Wear It Pink? Breast Cancer Now’s Wear It Pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear pink in their communities, schools or work places to raise money for life-saving science and life-changing support. ## Why do we Wear It Pink for breast cancer? New discoveries. Better treatments. Cures. None of it can happen without your support. We have a bold vision. That by 2050, everyone with breast cancer will live and live well. We can't do it on our own. But together, we can make change happen. Now. ## Together, we’ve been wearing it pink for over 20 years. You’ve worn shades of pink at dress-down days, bake sales, netball tournaments, wild swims, knitting sessions and even bra displays! You’ve had a whole lot of fun and raised over £45 million in the process. It’s an amazing achievement, but we can’t stop there. We're on a mission -- to get to the day when no one dies of breast cancer. And we can't do it without you. So wear pink. Share pink. Dye your hair pink. Show you care pink. However you do it, join Breast Cancer Now’s Wear It Pink this October and help us change the future of breast cancer. Now. ![The WIP fundraising kit, all items, on a table, with a light pink background and bunting,](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/30118) ### How can I get involved in Wear It Pink? Sign up today to get your fundraising pack! It's full of useful bits like a guide with tips to get started, games, decorations and breast cancer awareness materials. [Read More](https://breastcancernow.org/wear-it-pink/sign-up-for-wear-it-pink) ![2 friends lean on each other and smile at viewer. They're both dressed in pink blouses.](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/29512) > > > We wanted to help families like ours and help raise funds for ground-breaking research. So, our Wear It Pink charity night was born! > We need to make people aware of Breast Cancer Now and what they do to help people with a breast cancer diagnosis. We’re truly proud to be part of Wear It Pink and what it stands for. > > Emma and Joanne Wear It Pink supporters ![ICR_2022_BCN2396.jpg](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/13266) ### [About Breast Cancer Now](https://breastcancernow.org/wear-it-pink/about-breast-cancer-now) We’re the UK’s leading breast cancer charity. And we’re combining the power of science and support to change breast cancer. Now. ![Smiley photo of Liz](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/16190) ### [Wear It Pink supporter stories](https://breastcancernow.org/wear-it-pink/about-wear-it-pink/meet-our-supporters) Meet some of our amazing supporters who take part in Wear It Pink. ![Woman in a frame for wear it pink](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/16168) ### [Frequently asked questions](https://breastcancernow.org/wear-it-pink/frequently-asked-questions) From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions. ## Ideas to get started ![Wear It Pink 2026 in the Breast Cancer Now office, London. Featuring cakes, samosas, biscuits, sweet and savory snacks, and a pink cardboard money box, set against a white office kitchen.](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/35179) ### [Your guide to holding a Wear It Pink bake sale](https://breastcancernow.org/wear-it-pink/about-wear-it-pink/hints-tips-and-ideas/your-guide-to-holding-a-wear-it-pink-bake-sale) You don’t have to be a whiz in the kitchen to hold a successful bake sale. It’s a fantastic way to get everyone involved, either by baking, ... 2 min read ![wear it pink team holding bunting](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/21471) ### [Wear It Pink games and activities](https://breastcancernow.org/wear-it-pink/about-wear-it-pink/hints-tips-and-ideas/wear-it-pink-games-and-activities) One of the best ways to encourage your guests to donate, is by getting everyone involved in a fun game. If 15 guests donate just £2 each to ... 2 min read ![Woman wearing pink sat on a cycling machine at the gym](https://d24otazn342w10.cloudfront.net/externalApps/06f289b5-a938-410c-a4c1-ec23427f38f5/conversion/card/assets/16174) ### [Susan’s Wear It Pink event](https://breastcancernow.org/wear-it-pink/about-wear-it-pink/hints-tips-and-ideas/susan-s-wear-it-pink-event) There are so many ways to Wear It Pink at work! Susan shares the fantastic ways her workplaces got involved. 1 min read ## Register today to get your fundraising pack Wear pink. Raise money. Change lives. [Sign up to Wear It Pink](https://breastcancernow.org/wear-it-pink/sign-up-for-wear-it-pink)