Since her own experience with breast cancer at 37, Jo has been keen to support her friends who’ve been diagnosed, so they don’t have to go it alone.

About me

I’m Jo, a 50-year-old mum of a teenage girl, wife and business owner. I own an independent gift shop in the heart of Chapel Allerton in Leeds, which is where I also live, so I’m very much part of the community. 

I’m an outgoing, positive person who likes to get involved in lots of different projects - always spinning lots of plates. I love to go out and socialise with friends, but I’m just as happy at home with a good book under a blanket. 

I’m passionate about being part of the community I live in 

As a small business owner, I think it’s really important to support the other businesses around me and help encourage each other to thrive, especially in the current economic climate. I’m always looking for new ideas to develop the business and make it a great place for people to come to.  

My diagnosis was a complete shock as there was no family history 

I was diagnosed with breast cancer in October 2009 when I was 37 years old. At that age I didn’t know anyone else who’d had it and had no idea what to expect. 

I had a mastectomy and reconstruction in December 2009 followed by 6 rounds of chemotherapy and 3 weeks of daily radiotherapy. It was a very scary time, but I also had to continue being there for my little girl, as she didn’t really understand what was going on. I’ve been cancer free since then and now have annual mammograms.  

Over the last 2 years I’ve had 5 friends who’ve been diagnosed with breast cancer 

I’ve been really supporting one of my friends, Emma, so when she asked if I’d like to be involved in a photoshoot for wear it pink and share my story, I jumped at the chance. I think wear it pink is a great focus for the charity and a reminder to all women to check their boobs, go for their mammogram and be aware of any changes. 


Jo and another woman wearing pink

If I could give people 1 piece of advice about their wear it pink event, it would be to make it fun. 

Will you join Jo?

Wear pink. Raise money. Help drive forward life-changing breast cancer research and vital support.

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