Every year during Breast Cancer Awareness Month, we wear pink, raise money and make life-saving research happen.

What is wear it pink?

Wear it pink is one of Breast Cancer Now’s biggest fundraising events – a single day when thousands of amazing people come together in work places, schools, homes and communities across the UK to wear pink, raise money and show their support for Breast Cancer Now.

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Why do we need you to wear pink?

Because breast cancer is still here. It’s still tearing apart the lives of families and it’s still taking the lives of the women we love on a heart-breaking scale.

This year, over 55,000 women in the UK will hear the words ‘it’s breast cancer’ and around 11,500 women will die from it. Research holds the key to a future where all that changes.

A future where women don’t have to live in fear of breast cancer.

A future where women get to watch their children grow up. And create a lifetime of memories with the people they love.

A future where, by 2050, every woman who develops breast cancer lives.

With every bit of pink we wear, every pink party game we play, every pink cake we bake and every pink bucket we shake, we’re making that future possible.

This Breast Cancer Awareness Month do something great – make life-saving research happen.

Looking for some inspiration? Take a look at our gallery of our wonderful supporters wearing it pink in 2017:

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wear it pink 2017