About wear it pink
On 24 October, wear pink, raise money, and help make life-changing breast cancer research and vital support happen.
What is wear it pink?
Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now.
We’re on a mission to make sure that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. By wearing it pink, you can help us achieve this goal.
Why do we wear it pink for breast cancer?
Every year, thousands of people wear pink for breast cancer to spread awareness of the disease. We wear pink to show support for people affected by breast cancer and to raise funds for life-saving research and life-changing support.
There are lots of ways to get involved. You can wear it pink at work, at school, with your community, anywhere you like. Join the amazing community of people wearing it pink and supporting Breast Cancer Now on 24 October.
Together, we’ve been wearing it pink for over 20 years.
You’ve worn shades of pink to raise money for breast cancer research and support at dress-up days, bake sales, netball tournaments, wild swims, knitting sessions and even bra displays! You’ve had a whole lot of fun and raised over £43 million in the process.
It’s an amazing achievement, but we can’t stop there. Because we know that breast cancer isn’t yesterday’s problem. Over 55,000 people are diagnosed every year in the UK and each year, around 11,500 women and 90 men die from breast cancer.
How can I get involved in wear it pink?
Sign up to wear it pink and we’ll send you a fundraising pack filled with games, decorations and plenty of useful tips and ideas. You’ll be helping people affected by breast cancer get the support they need when they need it most.
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About Breast Cancer Now
We're here to change the lives of people affected by breast cancer. How? By combining the power of research and support.
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Meet our supporters
Meet some of our amazing supporters who take part in wear it pink.
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Frequently asked questions
From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.
We wanted to help families like ours and help raise funds for ground-breaking research. So, our wear it pink charity night was born! We need to make people aware of Breast Cancer Now and what they do to help people with a breast cancer diagnosis. We’re truly proud to be part of wear it pink and what it stands for.
Ideas to get started
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Your guide to holding a wear it pink bake sale
You don’t have to be a whiz in the kitchen to hold a successful bake sale. It’s a fantastic way to get everyone involved, either by baking, ...
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Wear it pink games and activities
One of the best ways to encourage your guests to donate, is by getting everyone involved in a fun game. If 15 guests donate just £2 each to ...
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Turn your hobbies pink
From knitting to swimming, baking to painting, or cycling to candle making, there are so many ways to turn the thing you love doing into a w...
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Wear it pink at work
There are so many ways to wear it pink at work, and every year we’re amazed by the variety of workplaces taking part and what they do for we...
Get involved today
At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support.