How to Wear It Pink in your community

Breast Cancer Now’s Wear It Pink day is one of the biggest fundraising events in the UK. Get involved with your community and help us reach our vision. That by 2050, everyone with breast cancer will live and live well.

Step 1: Register  

First things first, you need to register for Wear It Pink. It’ll only take a moment, and you’ll get one of our fabulous fundraising pack full with games, decorations and lots more. Our Wear It Pink team will also be on hand to help with ideas, fundraising advice and any questions you have. 

Step 2: Choose a location  

Lots of people choose to host their event in their homes as this is easy, free and you can take your time with any preparations. But if this won’t work for your Wear It Pink event, then there are lots of other places you can use to host it. 

Do you have a local place of worship, community or sports centre? A park or public outdoor area? Wherever you decide, the first thing you need to do is to is get the proper permissions. If it’s a hall or event space, then you’ll probably need to book it in advance. However, it’s worth asking for a discount as it’s for a charity event. We can send a ‘letter of authority’ for this - just send us an email with your registration number.  

If the location is outdoors, then you’ll need to speak to your local council for permission.  

Step 3: Choose a theme

Time to get creative! You can simply ask people to wear pink or you can choose a pink theme - for example, film characters who wear pink. You can turn your event into whatever you’d like it to be. A pamper evening. Movie night. Coffee morning, brunch or supper. Get creative, and think about the people you’re inviting. What would they like? 

Step 4: Plan your activities and order any extra materials

Decide what exciting fundraising activities you want to do on the day and download or order extra materials if you need more. We’ve got some fundraising inspiration here to get you started:

• Bake sales (big money makers!) 
• Cake awards 
• Sweepstakes 
• Bingo 
• Raffles 
• Tombola 
• Best outfit competition

Step 5: Invite your family, friends and community  

Download our invites and send them out early!   

Spread the word on social media and use our images to let people know you’re wearing it pink.

Create a big buzz about the event by contacting your local papers for a feature. Most papers are happy to do this for a charity event. If you’d like a press release template, send us an email at wearitpink@breastcancernow.org and we’ll be happy to help.  

Do you have a local café or hall? Put up your posters on any local noticeboards you see. Ask local businesses if they’ll promote it for you in their shop windows and at their tills. You can order more posters on our website.

Step 6: Ask for help

Organising a raffle? Ask local shops and businesses if they can donate a prize. Tell them that you’re taking part in Breast Cancer Now’s Wear It Pink day and that you’d like some prizes to give out on the day. Don’t be disheartened if they say no, sometimes it’s not in their control.  

Ask your family or friends to help out. Baking cakes. Bringing snacks. Organising music. People love to get involved and bake sales are always such a big money maker.

Step 7: Set up a JustGiving page  

Make donations easy by creating a JustGiving page. And, if guests can’t come, they can still make a donation to your page! Donations are sent to Breast Cancer Now automatically, so it’s a quick and easy way to collect donations.  

Tailor your page with a fundraising target, images and share why you’re taking part in Wear It Pink.

Step 8: Gift Aid it  

Gift Aid allows us to claim back an extra 25% from each donation given to Breast Cancer Now by an eligible UK taxpayer at no extra cost to them. This is an easy and free way to increase your donation.  

Find out more about Gift Aid and download your form.

Step 9: Wear It Pink!  

So, you’ve organised and planned, and the day is finally here! The last thing you need to do is to take pictures and share them with us.

Tag Breast Cancer Now on Facebook or use the hashtag #WearItPink on Instagram and TikTok. Just make sure you have everyone’s permission before posting!   

You can also send us any photos at wearitpink@breastcancernow.org - we absolutely love seeing what you got up to on the day. 

If you have any questions, pop us an email.