WEAR IT PINK
20.10.23
Wear pink. Raise money.
Help make life-changing breast cancer research and support happen.
How it works
At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support.
Start planning
Discover helpful tips for hosting your event and raise more money for Breast Cancer Now.
About wear it pink
Find out why thousands of incredible people come together to wear pink in October.
All you need for your wear it pink event
Your wear it pink: #WearItPink
Why wear it pink
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55,000
women and 400 men are diagnosed with breast cancer every year in the UK. -
By 2050
We're on a mission that everyone diagnosed with breast cancer lives, and is supported to live well by 2050. -
£39 million
Raised to date. Every pound you raise could help us achieve our goal. We know that with your support, we'll get there.
Meet our supporters
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Contact us
We’re your wear it pink team and we’re here to help! Simply fill in this form and we’ll get back to you as soon as we can. If you’d rather...Find out more -
Frequently asked questions
From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.Find out more
Join Our Community
Share all things pink with your fundraising family on our Facebook group.