Wear pink. Raise money.
Help make life-changing breast cancer research and support happen. Registrations will be open soon!
How it works
At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support.
Sign up
Registrations will be open soon!
Set up your JustGiving page
Make donations easy by setting up an online fundraising page.
Start planning
Order extra materials to raise more money for Breast Cancer Now.
About wear it pink
You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people join wear it pink each year.
All you need for your wear it pink event
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Plan your event
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Downloadable resources
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Your wear it pink: #WearItPink
Why wear it pink
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Over 55,000
People are diagnosed with breast cancer every year in the UK.
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By 2050
We're on a mission that everyone diagnosed with breast cancer lives, and is supported to live well by 2050.
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£41 million
Raised to date. Every pound you raise could help us achieve our goal. We know that with your support, we'll get there.
Meet our supporters
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Sandeep’s story
Sandeep is the headteacher of a multicultural school in North London and she is a mum of 2. She was diagnosed with breast cancer in 2012 at ...
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Rosemarie's story
After her own diagnosis in 2017, Rosemarie is wearing it pink for anyone who has been affected by breast cancer.
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Nicola's story
Business owner Nicola was diagnosed with secondary breast cancer in 2019. She keeps a very positive outlook on life. She tries to be the per...
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Reuben's story
After his breast cancer diagnosis, Reuben wants to do everything he can to raise awareness of male breast cancer.
Find out more
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Contact us
We’re your wear it pink team and we’re here to help. Simply fill in this form and we’ll get back to you as soon as we can. If you’d rather...
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Frequently asked questions
From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.
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Join Our Community
Share how you are wearing it pink and inspire others to change lives.