We’re thrilled to announce the launch of our brand-new partnership with Britain’s leading bingo brand, tombola, as we join forces to raise awareness of breast cancer and encourage more people across the UK to regularly check their breasts.
Together, we’ve launched the ‘Eyes Down, Check Up’ campaign – an ambitious initiative aiming to encourage 1 million people to regularly check their breasts and raise up to £1 million to support our vital work.
tombola in partnership with Breast Cancer Now has created a new online tool: Breast Check Now.
This easy-to-use, interactive tool takes just one minute to complete and is designed to:
- Educate people about the signs and symptoms of breast cancer
- Encourage regular self-checking
- Build confidence in knowing what’s normal – and what to get checked by a GP
We know that around 2/3s of breast cancers are found when a person notices a new or unusual change and gets it checked. Regular breast checking really can make all the difference – and we want it to become a habit for everyone.
What’s happening next?
To support the campaign and raise crucial funds, tombola will:
- Kick off the partnership with a generous £250,000 donation
- Run 5 special ‘Bingo Against Breast Cancer’ games, each donating at least £50,000 to Breast Cancer Now – and giving players the chance to win jackpots of £50,000
- Share breast health tips and personal stories through tombola’s Feel-Good Friday series across their social media channels
Try the new Breast Check Now tool.