PUBLISHED ON: 9 April 2019

Every year we team up with the biggest names in British fashion and the hottest of the high street to bring you clothing with the power to save lives.

Our previous campaigns have seen the likes of Kate Moss, Twiggy and Naomi Campbell dress in solidarity to help Breast Cancer Now make life-saving research happen. 

For 2019, we have more famous-faces including Sadie Frost, Rosemary Ferguson and Malaika Firth, teaming up with their #BosomBuddies, to show their support. We also have great high street names, including M&S, River Island and Simply Be, creating exclusive collections for this year's campaign. 

You will be able to choose from unique products that include statement t-shirts, hot accessories and on-trend dresses, to dress in solidarity with your own #BosomBuddies. 

Malaika and Jecinter Firth

Why is Fashion Targets Breast Cancer important?

Every day, around 150 people in the UK hear the words ‘it’s breast cancer’ and every month the disease takes the lives of nearly 1,000 people. That’s one every 45 minutes.

We know that it’s going to take all of us to end breast cancer. So, for this year’s campaign, we are asking our supporters to get together and take action with their #BosomBuddies. Because when it comes to stopping breast cancer in its tracks, we know we’re stronger together.

Since 1996, when Fashion Targets Breast Cancer was founded by fashion-royalty, Ralph Lauren, the campaign has raised over £16million for breast cancer research. For each product purchased through the Fashion Targets Breast Cancer campaign, 30% of the profit will help Breast Cancer Now achieve our vision: we believe that if we all act now, by 2050, everyone who develops breast cancer will live – and live well.


Check out what our #BosomBuddies have got in store for you this year.

Shop the collection