TLC, touch look check

Breast Cancer Awareness Month

October is the most important time of our year. A time for us all to come together and raise awareness of this devastating disease and its effects. However you’re experiencing breast cancer, this Breast Cancer Awareness Month and beyond, we’re here.

Spread awareness and get involved

  • Close up photos of a woman touching her chest, wearing a floral dressing gown in her bedroom.

    Touch, Look, Check

    Anyone can get breast cancer. Get to know your normal and be aware of any breast changes that are new or unusual for you.

    Find out more
  • A group of women smiling in pink

    Wear it pink

    Wear pink this month and show your support for breast cancer awareness and raise money for our life-changing research and support.

    Find out more
  • Women with short dark curly hair wears a light pink tshirt with abscart breast cancer ribbon design on it in dark pink. the tshirt also says, 'Together we thrive'

    Shop charity products

    See our range of limited edition breast cancer awareness month products from our incredible charity partners.

    Find out more

Enter the Omaze Million Pound House Draw

An aerial shot of the house at sunset, showing the entire house, pool, gardens and trees in the background.

You could win this Surrey house worth over £4,000,000

We’re partnering up with Omaze, our lead Breast Cancer Awareness Month partner, to make groundbreaking discoveries that have the power to save and improve lives. And you can support us, simply by entering the Omaze Million Pound House Draw, Surrey. 

Learn more about breast cancer and support our work

  • A photo with 4 people posing for a photo in front of a grey background

    Breast cancer in ethnic communities

    Women from ethnic minorities are less likely to be aware of the symptoms of breast cancer. We can help you learn the signs to look out for.

    Find out more
  • A smiling woman with blonde hair, wearing a bright pink sweater vest, is sitting at a table decorating a cupcake. In front of her are trays of undecorated cupcakes, sprinkles, and a sign for a "Cupcake Decorating Competition," promoting DIY fundraising. Pink and orange balloons are in the background.

    Organise an event

    Hold your own fundraiser. From raffles to coffee mornings, there are lots of way to get involved.

    Find out more

Make a donation this Breast Cancer Awareness Month

If you want to make a difference this Breast Cancer Awareness Month, make a donation to help us make change happen for everyone impacted by breast cancer.

Donate now

FAQs

  • When is Breast Cancer Awareness Month?

    Breast Cancer Awareness Month takes place every year in October.

  • When is Breast Cancer Awareness Day?

    Breast Cancer Awareness Day is typically on 13 October as Metastatic Breast Cancer Awareness Day.

  • What should you do for Breast Cancer Awareness Month?

    You can host a breast awareness activity, fundraise through coffee mornings, sponsored walks or wear it pink, share signs and symptoms resources and encourage friends and colleagues to check their breasts regularly.

  • What is Breast Cancer Awareness Month?

    It’s a global campaign held every October to raise awareness of breast cancer, promote earlier diagnosis, and support people affected. Many people take part through fundraising events and education activities

  • What is the Breast Cancer Awareness Month 2025 theme?

    There isn’t one official global theme each year as campaigns vary by organisation and country.

  • Ideas for Breast Cancer Awareness Month

    Popular ideas for Breast Cancer Awareness Month include a wear it pink, bake sales, quiz nights, sponsored walks or runs, workplace lunch-and-learns on breast awareness, and matched-giving fundraisers. Check out our fundraising ideas for more inspiration.

  • Why is the breast cancer ribbon pink?

    Pink is the chosen colour for the breast cancer ribbon because it represents hope, strength and solidarity. The pink ribbon has become the global symbol of breast cancer awareness and wearing a pink ribbon is a simple way to show support for everyone affected by breast cancer.

  • Breast Cancer Awareness Month resources

    Check out our top tips for success and downloadable materials for Breast Cancer Awareness Month fundraising resources.

  • How to support breast cancer awareness

    To support breast cancer awareness, we recommend donating, fundraising, volunteering, or hosting a breast awareness activity. We also recommend sharing trusted information on signs and symptoms, and checking your breasts, and supporting someone affected in your community.