Breast Cancer Awareness Month
Make a difference this October and raise awareness of breast cancer. Learn how to check your breasts and discover how you can fundraise for our research and support.
You can make a difference
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Checking for breast cancer
Help raise awareness and learn how to check for breast cancer.
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Wear It Pink
Join thousands of people wearing it pink on 23 October and fundraise for breast cancer.
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Shop charity products
Discover the limited-edition pink charity products created by our incredible partners for Breast Cancer Awareness Month.
Know the signs and check your breasts
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Signs and symptoms of breast cancer
Breast cancer can cause a number of signs and symptoms. See your GP if you notice a change to your breast that’s new or unusual for you.
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Changes to be aware of after breast cancer
Most breast cancers don’t come back after treatment. But some can return. Learn what changes to look for.
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Breast cancer in ethnic communities
Women from ethnic minorities are less likely to be aware of the symptoms of breast cancer. We can help you learn the signs to look out for.
Fundraise for breast cancer
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Hold your own fundraiser
From raffles to coffee mornings, quizzes to head shaves. There's so many ways to fundraise for our research and support.
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Walk 100 Miles in October
Could you walk 100 miles this October? See how you could take on the challenge.
Breast Cancer Stories
Amit's story
Amit was only 16 when he found out his mum had breast cancer. He shares what his mum was like, and the moments she has missed.
My mum made everyone feel like they mattered
Despite her primary and metastatic breast cancer diagnoses, Evie’s mum was a beacon of strength for everyone around her. Evie shares her sto...
Julie's story
She did more in her 34 years than I’ve done in my 60-odd
FAQs
When is Breast Cancer Awareness Month?
Breast Cancer Awareness Month takes place every year in October. In 2026 it runs from Thursday 1 October to Saturday 31 October.
When is Breast Cancer Awareness Day?
Breast Cancer Awareness Day is typically on the same day as Metastatic Breast Cancer Awareness Day, 13 October.
Our own Wear It Pink day is Friday 23 October 2026.
What should you do for Breast Cancer Awareness Month?
You can host a breast awareness activity, fundraise through coffee mornings, sponsored walks or wear it pink, share signs and symptoms resources and encourage friends and colleagues to check their breasts regularly.
What is Breast Cancer Awareness Month?
It’s a global campaign held every October to raise awareness of breast cancer, promote earlier diagnosis, and support people affected. Many people take part through fundraising events and education activities
What is the Breast Cancer Awareness Month 2026 theme?
There isn't one official global theme for Breast Cancer Awareness Month 2026, as campaigns vary by organisation and country. In the UK, our own focus is Wear It Pink on Friday 23 October 2026.
Ideas for Breast Cancer Awareness Month
Popular ideas for Breast Cancer Awareness Month include a wear it pink, bake sales, quiz nights, sponsored walks or runs, workplace lunch-and-learns on breast awareness, and matched-giving fundraisers. Check out our fundraising ideas for more inspiration.
Why is the breast cancer ribbon pink?
Pink is the chosen colour for the breast cancer ribbon because it represents hope, strength and solidarity. The pink ribbon has become the global symbol of breast cancer awareness and wearing a pink ribbon is a simple way to show support for everyone affected by breast cancer.
Breast Cancer Awareness Month resources
Check out our top tips for success and downloadable materials for Breast Cancer Awareness Month fundraising resources.
How to support breast cancer awareness
To support breast cancer awareness, we recommend donating, fundraising, volunteering, or hosting a breast awareness activity. We also recommend sharing trusted information on signs and symptoms, and checking your breasts, and supporting someone affected in your community.