We’ve teamed up with some of the UK’s top fashion brands to create four statment collections that can make life-saving breast cancer research happen. We call it fashion with the power to save lives.

Every 45 minutes another woman in the UK dies from breast cancer. We can’t live with that. And fashion is our way of doing something about it.

We’re Fashion Targets Breast Cancer – and we’re uniting the world of fashion against breast cancer.

Founded by fashion royalty Ralph Lauren, since 1996, we’ve had the disease firmly in our sights. And with your support, we’ve raised more than £14 million for Breast Cancer Now’s life-saving research.

In 1996, the iconic campaign hit the UK, and since then, it’s seen the support of some of the biggest names in British fashion. Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Erin O’Connor and Kylie Minogue have all joined the fight, featuring in our annual poster campaigns. Behind the camera, celebrated photographers including Mario Testino, Simon Emmet, David Bailey and Ellen Von Unwerth lent their creative vision to the campaign’s striking look.

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See how we celebrated 20 years of Fashion Targets Breast Cancer on your favourite social media channels.