Dress in solidarity and help Breast Cancer Now make life-saving research happen.

Every 45 minutes another woman in the UK dies from breast cancer. We can’t live with that. And fashion is our way of doing something about it.

We’re Fashion Targets Breast Cancer – and we’re uniting the world of fashion against breast cancer.

Founded by fashion royalty Ralph Lauren, with your support we’ve raised more than £16 million for Breast Cancer Now’s life-saving research.

In 1996, the iconic campaign hit the UK, and since then, it’s seen the support of some of the biggest names in British fashion. Naomi Campbell, Kate Moss, Claudia Schiffer, Elle Macpherson, Erin O’Connor and Kylie Minogue have all joined the fight, featuring in our annual poster campaigns. Behind the camera, celebrated photographers including Mario Testino, Simon Emmet, David Bailey and Ellen Von Unwerth lent their creative vision to the campaign’s striking look.

This year’s campaign theme, #BosomBuddies, encourages UK shoppers to shop the collection from Tuesday 9 April and dress in solidarity against breast cancer. With each statement tee, jumpsuit, jeans or bracelet sold, we will get one step closer to stopping breast cancer taking the lives of those we love. Because when it comes to breast cancer, we are stronger together.

Take a look at the campaign 

Join the conversation