Breast Cancer Awareness Month charity products

Now in its 23rd year, Asda is our biggest and longest running partnership. Having raised a phenomenal £64m through their Tickled Pink campaign so far, the partnership unites Asda colleagues and customers nationwide.

Their incredible fundraising has not only helped one in every five women Breast Cancer Now has supported in the past 23 years, but it has also helped fund lifesaving research projects across the UK as well as creating and developing the UK’s first ever national breast cancer Tissue Bank which officially launched in 2012.