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Wear It Pink

Wear pink. Raise money. Change lives.

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Two women smile and embrace, both dressed in pink

How Wearing It Pink can help

£40 could... Pay for 1 hour of world-class science in the lab

When it comes to research, every second counts. And every hour in the lab brings us even closer to life-saving breakthroughs.

£100 could...

bring an expert speaker to a Living with Secondary Breast Cancer group. They can share key information with people who have metastatic (secondary) breast cancer online and in person.

£300 could...

help 10 people get answers by calling our free helpline. No question is too big or small. And all calls are answered by breast care nurses and trained staff.

About Wear It Pink

You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people across the UK join Wear It Pink each year. 

Find out more

Why Wear It Pink

Over 55,000

People are diagnosed with breast cancer every year in the UK.

Over 61,000

People are living with secondary breast cancer in the UK.

By 2050

We have a bold vision. By 2050, everyone with breast cancer will live and live well.

Your Wear It Pink: #WearItPink

  • A man in a bright pink hard hat and high-visibility vest stands smiling at a construction site, with scaffolding and brick buildings in the background. A woman in similar attire stands to his left, and another man in similar attire stands to his right.
  • A group of people, primarily adults, are seated on wooden steps and chairs, all wearing shades of pink attire. They are smiling and looking towards the camera. A pink elephant statue is in the foreground.
  • A diverse group of smiling people, all wearing pink clothing, pose together indoors. A large pink balloon in the shape of a ribbon is visible in the background, and a table with pink decorations is on the right.
  • A large group of women wearing pink in a hall, smiling and raising their hands in celebration.
  • A large group of people smiling and wearing pink clothes on a golf course.

Meet our supporters

Meet our supporters

Any questions?

  • The wear it pink team, Kinie, Aicha and Sarah, wearing pink clothes in front of a pink background. Kinie is wearing a pink cowboy hat and Sarah and Aicha have pink flower crowns.

    Contact us

    We’re your Wear It Pink team and we’re here to help.

  • Woman in a frame for wear it pink

    Frequently asked questions

    From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.

Join Our Community

Share how you are wearing it pink and inspire others to change lives. 

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