Breast Cancer Now is a member of the Patient Information Forum (PIF), an independent, not-for-profit organisation that promotes excellence in health and social care information.

Health information you can trust

People affected by breast cancer are at the heart of Breast Cancer Now’s health information. We want our facts about breast cancer risk, breast awareness, diagnosis, treatment and services to give you the knowledge and confidence you need to make decisions about your health and health care.

The Patient Information Forum

Breast Cancer Now is a member of the Patient Information Forum (PIF). PIF is an independent, not-for-profit organisation that provides expert guidance on the development of high-quality health information.

We follow the best practice guidelines developed by PIF and have a rigorous production process for our health and patient information. This means we provide information you can trust.

PIF logo 2019

How we produce health information

We have an experienced team dedicated to producing health information and we follow the best principles to develop and update materials. When planning new materials, we work closely with real women to understand the information they wish to see and the best way this can be presented. Our policy experts perform a detailed review of the latest scientific and clinical evidence, including best practice guidelines, clinical trial findings and research papers.

Members of the public, including people affected by breast cancer, review our health materials to confirm that they find them useful and easy to understand. In addition, experts in the field, such as researchers, nurses, doctors, radiologists and surgeons, review our health materials to confirm that they are accurate, balanced and up to date. We’d like to thank all our reviewers for the crucial help they provide.

Keeping our information up to date

We review and update our health information at least once every three years. We keep abreast of the latest scientific and clinical advances so that, if needed, we can update our information sooner. As we update our health materials, we are adding the Information Standard logo.

Our health information is not a substitute for personal advice from healthcare professionals. Anyone worried about their health should discuss this with a healthcare professional.

Sources of evidence

If you would like more information about the sources of evidence on which our online health information is based, please contact info@breastcancernow.org or call 0333 20 70 300, specifying the web page of interest.

We value your feedback

If you'd like to let us know what you think about any of our health information or have any comments you'd like to share with us please contact info@breastcancernow.org or call 0333 20 70 300, specifying any pages of interest.

Our awards

Our health information has won awards from organisations such as the Plain English Campaign, The British Medical Association and New Media Age Awards.