Breast Cancer Now's health information is covered by NHS England's Information Standard quality mark.

Health information you can trust

People affected by breast cancer are at the heart of Breast Cancer Now’s health information. We want our facts about breast cancer risk, breast awareness, diagnosis, treatment and services to give you the knowledge and confidence you need to make decisions about your health and health care.

The Information Standard

Information Standard logoNHS England's Information Standard quality mark is a quick and easy way to spot health and social care information you know you can trust.

As a certified member of The Information Standard since May 2012, we can guarantee that our health information is:

  • Accurate and appropriately researched
  • Clear and easy to read
  • Balanced and complete
  • Up to date
  • Meets people’s needs

More information can be found on the Information Standard website.

How we produce health information

We have an experienced team dedicated to producing health information and we follow the best principles to develop and update materials. When planning new materials, we work closely with real women to understand the information they wish to see and the best way this can be presented. Our policy experts perform a detailed review of the latest scientific and clinical evidence, including best practice guidelines, clinical trial findings and research papers.

Members of the public, including people affected by breast cancer, review our health materials to confirm that they find them useful and easy to understand. In addition, experts in the field, such as researchers, nurses, doctors, radiologists and surgeons, review our health materials to confirm that they are accurate, balanced and up to date. We’d like to thank all our reviewers for the crucial help they provide.

Keeping our information up to date

We review and update our health information at least once every three years. We keep abreast of the latest scientific and clinical advances so that, if needed, we can update our information sooner. As we update our health materials, we are adding the Information Standard logo.

Our health information is not a substitute for personal advice from healthcare professionals. Anyone worried about their health should discuss this with a healthcare professional.

Breast Cancer Now is responsible for the accuracy of the information on this website. Neither Capita, who operate the Information Standard scheme, nor the Department of Health, who own the scheme, will have any responsibility for costs, losses or damages arising from the information being inaccurate or from us failing to include relevant information.

Sources of evidence

If you would like more information about the sources of evidence on which our online health information is based, please contact or call 0333 20 70 300, specifying the web page of interest.

We value your feedback

If you'd like to let us know what you think about any of our health information or have any comments you'd like to share with us please contact or call 0333 20 70 300, specifying any pages of interest.

Our awards

Our health information has won awards from organisations such as the Plain English Campaign, The British Medical Association and New Media Age Awards.


Breast Cancer Now holds responsibility for the accuracy of the information we publish and neither the Scheme Operator nor the Scheme Owner shall have any responsibility whatsoever for costs, losses or direct or indirect damages or costs arising from inaccuracy of information or omissions in information published on the website on behalf of Breast Cancer Now.

User-generated information is excluded from the scope of certification: blogs, forums and personal experience pages – except where personal experience pages have been produced through a systematic process of validation.