Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your device (for example, your computer or smartphone). It allows our website to recognise your device and store some information about your preferences or past actions.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into our website in order to post in the Forum.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Preference cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your login details).
  • Marketing cookies. These are used by our advertising partners (e.g. Facebook) to collect information about how you use our website (including visits to our cancer information pages) and show you associated adverts on other sites. The information that’s been used to build that profile may also be used to find other people with similar interests to yours so that our adverts can be shown to them too.

Why do we use cookies?

We monitor how people use our website so we can improve it. If you visit our website, we may record information including:

  • The areas of the website you visit
  • The amount of time you spend on the site
  • Whether you are new to the site or have visited it before
  • How you came to our website — for example, through an email link
  • The type of device or browser you use
  • How you use the website and the quality of your experience – for example, we may record a session or test different variations of a webpage to see how easy it is for you to find what you are looking for so we can improve the service.

We also use cookies to make sure we keep your information confidential and secure as you move through secure or password protected areas of our websites. Some of the cookies that we use are 'Session Cookies' which are deleted when you close your browser. Others remain on your browser or device until they expire or you delete them from your browser history – these are known as 'Persistent Cookies'.

All cookies have an 'owner' which can be identified by looking at the domain (i.e. the company or website name in the cookie). Cookies can either be first-party (i.e. they’re owned by the website who set them) or third-party (i.e. they’re not owned by the website who set them). We use both first-party and third-party cookies on our websites.

To help you understand how we use cookies, this is a list of the first party cookies and third party cookies set across our website and what each is used for:




Cookie Type

Crazy Egg



Hotjar/Crazy Egg is a website analytics tool we use to see how our supporters use our website and get feedback through surveys. This helps us to improve supporters’ experience.

Useful links: Hotjar privacy policy

First Party

Google Analytics


Google cookies are used for web analytics and management of tags, pixels and cookies. We use the information from Google to improve our website experience for website visitors and to measure the effectiveness of our online advertising.
If you have explicitly opted in to Google’s data privacy policy, Google will associate your IP address with other data held by Google to identify you across multiple devices. You can opt out using Google’s opt out tool. 

Google Analytics privacy policy

First Party

Visual Website Optimiser


Visual Website Optimiser (VWO) is a website analytics tool that allows us test out different variations of our web content and page layouts to see what our supporters prefer. It is sometimes used to create heatmaps to see how people are using the website.

Useful links: VWO privacy policy

First Party


Shop Analytics

Provide analytics for shop functionality. 

First Party

Google Optimize 


Testing tool that allows us to test two different versions of a page to users to determine which one performs better. For on page optimisation.

Useful links: Google Analytics privacy policy

First Party

Google Tag Manager



This is the tracking tag manager that the Google Analytics tracking sits in. All tags on the site are put into this so it loads asynchronously to not slow down page load time. The actual data that comes from these tags feed into Google Analytics.

Google Analytics privacy policy

First Party


Social Media Analytics & Marketing

We use this social media platform to communicate with our supporters through both posts and paid advertising. We use cookies to measure the effectiveness of paid advertising on Facebook to ensure the money we spend is used effectively.
Cookies also enable us to serve advertisements or not to people who have visited our website. The cookie does not allow us to access to your account or provide us with any confidential information relating to your account.

Read Facebook's privacy policy.

Third Party


Social Media Analytics & Marketing

We use Twitter for advertising. This cookie means we can track the effectiveness of this activity. 

Third Party



Bing Ads

Google Ads



Social Media Analytics & Marketing

We use these to provide conversion / anonymous audience data to optimise spend on marketing and ensure the relevant people are targeted.

Third Party

Google DoubleClick

Social Media Analytics & Marketing

We use the DoubleClick cookie to measure the effectiveness of our online advertising and target future advertising to get best value for money. DoubleClick tracks anonymised conversion data so that we can measure advertising effectiveness. They are used to serve advertising enabling us to reach or exclude people who have visited our website. The cookie also allows us to limit the number of times a person sees our advertisement. DoubleClick cookies sometimes include a ‘pixel’ (similar to a cookie) from the advertising networks we work with. This allows us to target adverts effectively on their networks

DoubleClick privacy policy 

Third Party



We use PayPal to accept online donations on our site. The PayPal session cookies are required to identify irregular site behaviour, prevent fraudulent activity and improve security. It is also required for users to be able donate via PayPal on our website.

Third Party

Cookies set by third parties

To deactivate the use of third party cookies, you may visit the consumer page to manage the use of these types of cookies. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Managing your cookies

This website uses cookies to store information on your computer. Some of these cookies are necessary for the website to function. If you do not agree to the use of cookies described in our privacy policy, you can configure your browser settings to block some or all cookies.