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This Is Us Now

A collage of social media posts from Breast Cancer Now's This Is Me Now social media campaign.

Published 11 Jun 2026

1 min read

We asked you, the breast cancer community, to show the reality of living with or beyond breast cancer in the UK. We called it #ThisIsMeNow – and we were blown away by your response.

2 photos from Instagram. On the left, a woman with shaved head and closed eyes during chemotherapy with the caption "#This Is Me Then". On the right, a woman with long hair, smiling, with the caption "# This Is Me Now"
A #ThisIsMeNow post from @sparkleandthread

With nearly 4 million views, your posts showed what it’s really like to go through breast cancer. And that while everyone’s story is different, they can bring comfort, hope and strength to other people.

  • A composite photo of Amy Dowden from the This Is Me social media campaign, featuring a photo of her during breast cancer treatment and one of her post-treatment.

    Amy Dowden

    "This was me during intense, tough fortnightly chemo, and this is #thisismenow feeling happier, stronger, and more confident than ever."

  • 2 photos from Instagram. On the left, a woman with shaved head during cancer treatment with the caption "Then, 2016/17". On the right, a woman with long hair, smiling on holiday in Hawaii, with the caption "# This Is Me Now"

    Sonia Kur

    "For me, this campaign represents hope. It represents courage. It represents life beyond cancer."

  • 2 photos from Instagram. On the left, a woman with shaved head during cancer treatment with the caption "Then". On the right, a woman with long hair, smiling on a bridge over a canal, with the caption "Now"

    Laura Middleton-Hughes

    "​I may not look like a cancer patient now, but I am, and I always will be ... a huge shout-out to @breastcancernow for their support"

Sharing your stories has a powerful effect

Such a great campaign. In the trenches of chemo at the mo and this gives me strength and positivity to continue!

This is so inspirational I cannot tell you. I started chemo for breast cancer two days ago and all I want is to be where you are now. That second photo is the most beautiful sight to behold!

I honestly love #ThisIsMeNow so much… it’s not often you sit down and acknowledge everything you’ve been through. Our bodies and minds have overcome SO much.

A collage of social media posts from Breast Cancer Now's This Is Me Now social media campaign.

Right now, nearly a million people in the UK are living with or beyond breast cancer. That’s why we’re researching now. Supporting now. Driving change now. And we won’t stop raising awareness of breast cancer and what it’s like to experience it.

When you, the breast cancer community, get involved too, we can reach more people than ever. So we’d like to say a huge thank you to all the incredible people who took part in the campaign.

Our vision is that by 2050, everyone with breast cancer can live and live well. We believe in a day where the now in our name can finally become never. And every single action we take now gets us closer to that future. We can’t do it alone. But together, we can make change happen.

We’re Breast Cancer Now. Until we’re Breast Cancer Never.

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See #ThisIsMeNow