Lisa Snowdon and Julia Bradbury host Breast Cancer Now’s fashion show with a difference
On Thursday 14 May, 24 people living with and beyond breast cancer took to the runway in an empowering fashion show, including twins who went through breast cancer together and a man diagnosed with the disease.
The Show by Breast Cancer Now, saw 23 women and one man light up London’s Mansion House, with an unforgettable celebration of strength as they modelled a selection of glamorous clothes.
The afternoon show was hosted by broadcaster and Breast Cancer Now ambassador Lisa Snowdon, whose grandmother died from breast cancer. Meanwhile, television presenter Julia Bradbury, who was diagnosed with breast cancer in 2021, hosted the evening show.
Afternoon host and Breast Cancer Now ambassador Lisa Snowdon said: “It was a fantastic event and I was delighted to be asked to host once again. Seeing everyone on the catwalk who all have their own breast cancer experience was a true privilege.
“Breast cancer is something very personal to me. I lost my grandmother to the disease, and that experience shaped how I think about awareness and early detection. She found a lump but was too frightened to talk about it or get help. More recently, more women in my family were diagnosed. My cousin Anna, who is a year older than me, and two years ago, my younger sister Joanna. Thankfully, both of them found their lumps early and sought medical help quickly, which meant they were able to receive treatment in time. I’m happy to say their treatment was successful, and they are both doing well today and for that, i feel incredibly grateful.”
Evening host Julia Bradbury, who was diagnosed with breast cancer in 2021, said:
“I feel honoured to stand alongside the models tonight as we support Breast Cancer Now and its life-changing support and life-saving research. The Show by Breast Cancer Now is an incredible celebration of life, and it shines a spotlight on the 920,000 people in the UK living with or beyond the disease.
“I was diagnosed with breast cancer in 2021 and it completely changed my world. For me, like so many people, hearing those words 'you have cancer', was shocking and overwhelming. I defy anyone to walk away from cancer unchanged. But it didn’t just affect me, it was the ripple effect on my family and friends too.
“I have learned just how life-changing breast cancer can be, physically, mentally and emotionally. It can affect your confidence, your identity and the way you see yourself. But alongside all of that, I’ve also discovered incredible strength, support and community. And that’s exactly why events like tonight matter so much.”
With the help of celebrity stylist Rebekah Roy, the models stepped out in personally styled looks that reflect their unique experiences and individuality. From vibrant colours to powerful silhouettes, the catwalk was transformed into a space of resilience, empowerment and celebration for people affected by breast cancer.
Celebrating 30 years of Asda Tickled Pink, which has raised over £100 million for breast cancer charities, Tickled Pink was the headline partner of The Show. Asda colleague Julie Bowler, 66, who was diagnosed with breast cancer in 2018, took to the catwalk as Asda’s model.
Becoming a model for the day has been an incredibly special experience. I want to show everyone that there is life after breast cancer. I hope that by sharing our stories we can raise awareness and provide hope for people going through treatment.
Jay Kaur was diagnosed with breast cancer in 2021, aged 49, and walked the catwalk representing players of Postcode Lottery, who have raised £16.6 million for Breast Cancer Now’s specialist support and information services.
Taking part in The Show by Breast Cancer Now as the Postcode Lottery model has been an incredible, life-affirming experience. I lost my special friend Andrea to cancer, and I was doing this for both of us so it has been very emotional. I used fashion to get me through treatment so taking part in the Show felt like the perfect opportunity for me. I wanted to show everyone that you can feel confident again, and look fabulous, living with or beyond a diagnosis.
Neil Ferriby, who was diagnosed with breast cancer in 2025, took part in The Show, representing one of around 400 men diagnosed with breast cancer every year in the UK.
I want to raise awareness of breast cancer, but most importantly breast cancer in men. When I was diagnosed, I felt quite embarrassed at the time, but I want to help stop people feeling like that.
Twins Amanda McInulty and Rhona Buchanan, who were both diagnosed with breast cancer in 2025 at the age of 51, took to the catwalk together.
Rhona, who lives in Alloa, said: “I will never forget taking part in The Show with my sister. We were diagnosed just six weeks apart and being able to walk alongside each other on the catwalk was a chance to close that chapter of our lives together.”
Amanda, who lives in Swadlincote, said: “My sister and I have embraced our new bodies and are not embarrassed by our scars, they show that we are warriors. Breast cancer has brought us closer and I am proud that we got through it together.”
The Show wouldn’t be possible without the dedicated support of our brilliant partners both on the runway and behind the scenes. They include: Ann Summers, Asda, Estée Lauder, George, ghd, Karen Millen, Lizi’s Granola, M&S, Pom Pom London, Primark and Tefal and are hugely grateful for their generous support.
Visit breastcancernow.org/theshowlondon or follow @breastcancernow on Instagram for exclusive coverage or to catch-up on the highlights.
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