Join us on 22 October

On 22 October, during Breast Cancer Awareness Month, we will wear it pink, raise money and help make life-saving research and life-changing care happen.

Will you join us?​

Sign up today

Why do we need you to wear it pink?

Breast cancer doesn’t stop for anything. This year, around 55,000 women and 370 men in the UK will hear the words ‘it’s breast cancer’ and around 11,500 women and 80 men will die from it.

You can help to create a future where all that changes. A future where people affected by breast cancer get to watch their children grow up. And create a lifetime of memories with the people they love. A future where there is more hope and less fear.

With your support, we believe we can create a future where, by 2050, everyone diagnosed by breast cancer lives – and is supported to live well.

With every bit of pink we wear, we’re making that future possible.

This Breast Cancer Awareness Month do something great – help make life-saving research and life-changing care happen.

Ken is wearing it pink

People with breast cancer need us – and they need you too.

Over the past year, people have been diagnosed with the disease, at a time when everything from treatment to screenings have been disrupted. That’s why we’ve only become more determined to make sure we’re there to support people when they need us.​

If there was ever a time to wear it pink, wear it on Friday 22 October. ​

Corinne is wearing it pink
I will wear it pink this year to help raise money for life-saving breast cancer research and life-changing care. I will wear pink for myself, and for all those affected by breast cancer. No matter how small your contribution, you can make a difference.

Corinne, wear it pink supporter

We'll support you to wear it pink

How we'll support you

Once you've registered, we'll send out your fabulous free fundraising pack, filled with lots of useful items that will help you make the most of your wear it pink day; inluding bunting, balloons, posters, a paying in slip and lots more! 

If you have any questions or need any additional support planning your event, we're always here. You can call us on 0333 20 70 300 or email us at

Any questions?

If you’ve got any questions, need some inspiration or help planning your event, you can get in touch with the wear it pink team.