What is wear it pink?

Looking for the Big Pink? From now on, the Big Pink will be known as wear it pink!

A single day when thousands of amazing people come together in workplaces, schools, homes and communities across the UK to wear pink, raise money and show their support for Breast Cancer Now.

This October, we will wear it pink together on 18 October 2019.

Visit the wear it pink website

Why do we need you to wear it pink?

Because breast cancer is still here. It’s still tearing apart the lives of families and it’s still taking the lives of the women we love on a heart-breaking scale.

This year, over 55,000 women in the UK will hear the words ‘it’s breast cancer’ and around 11,500 women will die from it. Research holds the key to a future where all that changes. A future where women don’t have to live in fear of breast cancer. A future where women get to watch their children grow up. And create a lifetime of memories with the people they love.

A future where, by 2050, every woman who develops breast cancer lives.

With every bit of pink we wear, every pink party game we play, every pink cake we bake and every pink bucket we shake, we’re making that future possible.

This Breast Cancer Awareness Month do something great – make life-saving research and life-changing support happen!

Dani story
It’s so important to wear pink on 18 October because it’s one day a year where we can show our support for all those families and individuals who have been or are currently affected by breast cancer. Days like wear it pink keep the importance of research and support at the forefront of our minds.

Dani, wear it pink ambassador

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wear it pink

How we'll support you

Once you've registered, we'll send out your fabulous free fundraising pack, filled with lots of useful items that will help you make the most of your wear it pink day; inluding bunting, balloons, posters, a paying in slip and lots more! 

If you need any additional materials for your wear it pink event, you can download and print heaps more materials on our website, or get in touch if you're having a larger event and need fundraising materials delivered by post. We are always here to help - you can call us on 0333 20 70 300 or email us at wearitpink@breastcancernow.org

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Any questions?

If you’ve got any questions, need some inspiration or help planning your event, you can get in touch with the wear it pink team.