Join us today!

Every year during Breast Cancer Awareness Month, we wear pink, raise money and help make life-saving research and life-changing support happen.

You can pay in your wear it pink 2020 fundraising, or let us know if you’d like to be the first to know when wear it pink 2021 registrations are open.

Pay in


Information accurate as of May 29, all images shot before coronavirus lockdown.

Why do we need you to wear it pink?

Breast cancer doesn’t stop for anything. This year, around 55,000 women and 370 men in the UK will hear the words ‘it’s breast cancer’ and around 11,500 women and 80 men will die from it.

You can help to create a future where all that changes. A future where people affected by breast cancer get to watch their children grow up. And create a lifetime of memories with the people they love. A future where there is more hope and less fear.

With your support, we believe we can create a future where, by 2050, everyone diagnosed by breast cancer lives – and is supported to live well.

With every bit of pink we wear, we’re making that future possible.

This Breast Cancer Awareness Month do something great – help make life-saving research and life-changing care happen.

Rosemarie is wearing it pink 23 October

It’s never been more important to wear it pink

The coronavirus crisis is having a devastating impact on our ability to deliver the progress and support that so many people affected by breast cancer rely on us for. We don’t know what the world will look like in October.

By taking part in wear it pink you can help make sure that we can continue to make our life-changing care and life-saving research happen.

Emily is wearing it pink
I am so passionate about raising funds for breast cancer research and care, and for me, raising money and awareness in a fun and light-hearted way is so important. Wear it pink is so inclusive, so you can make it what you want. Just want to wear a pink pin? That’s fab! Want to go all-out, wearing a cupcake with a pink wig? That’s great too!

Emily, wear it pink supporter

Wear it pink this October

How we'll support you

Once you've registered, we'll send out your fabulous free fundraising pack, filled with lots of useful items that will help you make the most of your wear it pink day; inluding bunting, balloons, posters, a paying in slip and lots more! 

If you have any questions or need any additional support planning your event, we're always here. You can call us on 0333 20 70 300 or email us at

Any questions?

If you’ve got any questions, need some inspiration or help planning your event, you can get in touch with the wear it pink team.