Help us make a difference
Our corporate partnerships make a huge difference to the lives of people affected by breast cancer.
We work with businesses of all sizes and across multiple sectors to build long-term sustainable partnerships, from well-known retailers and leading FMCG brands to leading utility firms.
We tailor each partnership to the individual brand and the impact they want to make.
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Together we can make a difference.

Our long term partnership has allowed us to have strategic input with Breast Cancer Now and made breast cancer awareness a priority for our business. Breast Cancer Now is great at engaging our colleagues and ensuring they have the opportunity to get involved in fundraising activities and are aware of the incredible work that the charity delivers. It is important that we can effectively communicate to colleagues and our customers the impact that their amazing fundraising efforts have had.
Hayley Tatum, Senior Vice President – People, Asda
How we can add value
Our Partnership with ASDA
Asda is our biggest and longest-running award-winning partnership, which has supported breast cancer charities for 26 years! Having raised a phenomenal £77 million through their Tickled Pink campaign so far, the partnership unites Asda colleagues and customers nationwide.
Their incredible fundraising has supported breast awareness programmes and life-changing breast cancer support and care. It has also helped fund lifesaving research projects to develop new treatments across the UK, as well as creating and developing the UK’s first ever national breast cancer Tissue Bank, which officially launched in 2012.
The breast cancer awareness charity CoppaFeel! joined the Tickled Pink partnership in 2020 and together we’re putting breast cancer awareness on everyone’s list.
Our Partnership with M&S
M&S are one of our most long-standing partners here at Breast Cancer Now and, since our partnership began in 2001, we have raised over £33 million together. In October 2020, we achieved our joint goal of raising £13 million in just five years to fund work into the root causes and prevention of breast cancer.
Through their generous donations, M&S is the biggest contributor in the UK to breast cancer prevention research, having enabled over 330,000 hours of vital research, and more than 50 world-class scientific discoveries about the causes of breast cancer – a true accelerator of change.
Additionally, we are delighted that, in 2021, as a result of our strategic and impactful activity, our partnership was recognised by the Business Charity Awards, winning the category for best Long-Term Partnership. We continue to work together designing and developing post-surgery products for women affected by breast cancer.
Hear from our previous partners
Our Work with pharmaceutical and life sciences companies
It is essential that, as the UK’s leading breast cancer charity, we engage with the key stakeholders that will be central to helping stop women dying from the disease. The pharmaceutical industry has a crucial role to play in achieving this vision – and collaborating with the industry is something we know our supporters understand and want us to do.
Together we can make a difference
Contact us today to find out how.