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The Show 2027 model application form

The Show by Breast Cancer Now is a fashion show like no other. It’s more than clothes. More than style. It’s about change – and making change happen for people affected by breast cancer.

The Show is Breast Cancer Now’s annual fashion show, featuring 24 fabulous models all of whom are living with or beyond breast cancer. We receive over 300 applications every year to take part in this unique opportunity and encourage anyone with lived experience of breast cancer to apply.

The Show experience starts in September, when the selected 24 models get a phone call from the High Value Events team with the exciting news! Following this, we are with you every step of the way – from the photoshoot in November, to the fitting days in April, and The Show day itself.

If you would like any more information about The Show, or want to ask any questions before applying, please do reach out to us at specialevents@breastcancernow.org.

About the clothing

We work with the fabulous stylist Rebekah Roy to curate all the looks for The Show, based on clothing that is donated to us by a selection of high street brands.

To manage expectations, we want to be clear that this is not a personal shopping experience. All the amazing runway looks are part of different themes based on fashion trends at the time. Some clothing may be out of your comfort zone, but our amazing styling team will always choose clothing that makes you look fabulous.

Next steps

We'll use the information provided on this form to select models for The Show 2027. Applications close on Monday 7 September 2026, and we'll get in touch with all applicants by the end of September 2026.
 
Please check that you receive a confirmation email when you've submitted your application. If you're having issues with the form or don’t receive a confirmation email, please let us know at specialevents@breastcancernow.org.

About you
Date of birth *
Address
For example: United Kingdom
Social media
Personal details
Please enter in feet and inches.
Your headshot will need to be a jpg or png file.
No file chosen
Important dates

If your application is successful, you will be asked to attend the model welcome day, the model fitting day and The Show in London.

The Welcome Day photoshoot will take place in London and will be held on one of the last two Saturdays in November 2026 (date TBC).

The fitting days will take place at the Breast Cancer Now offices in London at the end of April or early May 2027 (date TBC).

The Show will take place in London between early to mid-May 2027 (date & venue TBC).

The show will take place on a weekday (usually a Thursday) and accommodation the night before the event will be provided for all the models by Breast Cancer Now. If you would like to stay an additional night, this will need to be covered by the model.

Are there any issues you foresee with attending these 3 days? For example, any holidays booked, preference for a weekday or weekend fitting day etc.
Breast Cancer Now are unable to cover travel for all models to attend the welcome day, fitting day and The Show. However, we will consider reasonable requests within the UK, so if you foresee needing support covering the costs then please select yes.
Experience of breast cancer
Please include your diagnosis, treatment and the timelines. Max 350 words.
For example, in relation to family, children, relationships, job, lifestyle and/or body image. Max 350 words
Max 350 words.
Max 350 words.
Experience with Breast Cancer Now
Are you currently registered as a Breast Cancer Now volunteer?
Have you ever taken part in any other Breast Cancer Now fundraising activities For example Afternoon tea, Wear it pink, attended an event, took on a walk or sporting challenge
Please select which of our services you have used throughout your diagnosis and treatment. * Please note, our aim is to represent a wide range of service users in our final model group so we will consider this information as part of your application.
Max 350 words.
Max 350 words.
Fundraising

Every year, we encourage our models to fundraise for Breast Cancer Now in the lead up to taking the runway at The Show. Models are guided to create JustGiving pages around March, where they can share Show related content and encourage their loved ones to support them.

Are you willing to fundraise for Breast Cancer Now? *
Supporting us beyond The Show

Whilst we would love everyone to be able to be involved in The Show, we can only choose a small number of models to participate. But the personal stories and experiences that you share with us can help us raise awareness of breast cancer, our life-saving research and the issues affecting patients. 

Would you be happy for us to contact you if an opportunity came up to share your story? * For example, we might share your story on our website, social media channels, or in our fundraising materials.
Equal opportunities monitoring

Would you mind answering a few questions to help us understand the range of people applying to take part in the show? We will use this information to ensure that the chosen model group represents the diverse population of people who are diagnosed with breast cancer. If you do not want to disclose, please choose ‘prefer not to say’. 

I consent to Breast Cancer Now processing the equality and diversity monitoring information I give for the above purpose. *
Do you have a disability or long-term health condition or any impairments? Such as dyslexia, diabetes, arthritis, a heart condition, or a mental health condition.
Do you need additional support or adjustments to enable you to apply or take part in The Show?
Keeping in touch with Breast Cancer Now

We’d like to tell you ways you can help further, including through donating, fundraising, campaigning and volunteering, and send you updates on our research, the support we provide, breast health information and our wider work to achieve our aims.

If you already hear from us, we will continue to contact you in the same way. If you don’t already hear from us, please tick the box if you are happy to be contacted by:

How we use your information

From time to time, we may contact you by telephone and post about Breast Cancer Now, and to keep you updated on our work and ways you can help. You can change the way you hear from us at any time by emailing us at hello@breastcancernow.org or calling us on 0333 20 70 300.

To help us to work more efficiently, we may analyse your information to make sure you receive the most relevant communications, and to target our digital advertising. This may include using publicly available information. You can ask us to stop this at any time, by contacting us using the above contact details.

You can read more about how we will use your information on our website at breastcancernow.org/privacy.