A group of women smiling in pink

About wear it pink

This October, wear pink and raise money to help make life-saving breast cancer research and life-changing support happen.

About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now.

We’re on a mission to make sure that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. By wearing it pink, you can help us get there.

Together, we’ve been wearing it pink for over 20 years.

You’ve brought shades of pink to dress-up days, bake sales, netball tournaments, wild swims, knitting sessions and even bra displays! You’ve had a whole lot of fun and raised over £41 million in the process. 

It’s an amazing achievement, but we can’t stop there.

How can I get involved in wear it pink?

Be part of an incredible community and wear it pink. Register to hold your own event.

If you’d like to pay in your fundraising from your wear it pink 2023 event, you can do that here.

Meet our supporters

Every year we're joined by an incredible range of people who wear pink. Read their stories and why they want to help raise awareness of breast cancer...

Wear it pink this October

Help make life-changing research and support happen.

Sign up for wear it pink