Delyth sat a table in the office

A message from Delyth, our Chief Executive, about wear it pink

We want to say a huge thank you to everyone that's got involved with our wear it pink campaign over the years. Thank you for telling us your stories, sharing your fundraising activities and taking wear it pink into your workplaces, schools and communities.

Now, it’s our turn to tell you a little bit about us. We’d like to introduce you to our wonderful Chief Executive, Delyth.  

At university, Delyth started out with ambitions in medical research, but she was quickly drawn into the charity sector, after being President of the Student Union, working for the homeless charity Shelter and leading the Workplace Nurseries Campaign. Later, in 1995, Delyth joined Breakthrough Breast Cancer as the company’s first CEO.   

Breast Cancer Now London office wearing it pink

After seeing through the opening of the Toby Robbins Breast Cancer Research Centre, the launch of the Generations Study and the creation of the Service Pledge, Delyth entered the House of Lords in 2005.  She served as a government minister for 4 years, and in 2011 she returned to the charity sector as CEO of the research charity, Breast Cancer Campaign.  

Delyth has been involved in the breast cancer community for 27 years. She worked tirelessly to bring together the 3 leading breast cancer charities, Breakthrough Breast Cancer, Breast Cancer Campaign and Breast Cancer Care, through 2 mergers, to form the charity we are now.  

We did a short Q&A with Delyth to get her thoughts on wear it pink.  

What’s your favourite thing about wear it pink? 

Seeing what everyone gets up to on our Twitter feed. I love how original and creative everyone is in every corner of the UK.  

Plus, every year, our office fills with marvellous cakes and bakes and some wonderful pink costumes. It means so much to me that people all over the country join together to support the event, in so many inventive ways. 

Why is fundraising for wear it pink so important? 

Wear it pink is such an inclusive fundraising event. Everyone can join in and do their bit. 

With our incredible supporters behind us, we’re here for anyone affected by breast cancer in the UK, including the over 60,000 living with secondary breast cancer. We’re dedicated to providing better support and services, developing kinder, smarter treatments and improving detection and diagnosis of the disease. 

If we all act now, by 2050, everyone diagnosed with breast cancer will live and live well. And by taking part in wear it pink, you can help us reach that 2050 goal. 

What would you say to everyone taking part this year? 

Have fun and enjoy the moment and be very proud of what we’re all achieving together. There is so much more to do, and we’ve come such a long way. I am really confident that if we all act now, we can stop everyone dying of breast cancer by 2050. 

To date, what has your favourite wear it pink costume been? 

The year I came into the office on public transport wearing a pink onesie - I had to get my daughter to come with me to take the pictures! 

What is a fun pink fact about you? 

I love pink tea. My first cup of builder’s tea is an essential part of this CEO’s day, but once it gets to the afternoon it’s over to the pink tea. I love the strawberry, raspberry and cranberry stuff. 


Would you like to get involved in wear it pink?

If you’d like to get involved, fill out our simple registration form.

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