2 supporters hugging in pink

Wear pink. Raise money.

Help fund life-changing breast cancer research and support.

How it works

At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support. 


Sign up

Sign up to get your fundraising kit

Sign up for wear it pink

Set up your JustGiving page

Make donations easy by setting up an online fundraising page.

Create your page

Start planning

Order extra materials to raise more money for Breast Cancer Now.

Order extra materials

About wear it pink

You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people join wear it pink each year. 

About wear it pink

Join Our Community

Share how you are wearing it pink and inspire others to change lives. 

Join our Facebook group