A bold new chapter, a brand-new look

Change Happens Now

Last year, we launched our new strategy. We called it ‘Change Happens Now’. And it’s more than just a name to us – it’s an attitude.

It sets out how we’re going even further and faster over the next 5 years. Because that’s what we need to do to achieve our vision – that by 2050, everyone with breast cancer will live and live well.

We want to double our spend on research. Get to the root of the big questions about why breast cancer comes back and spreads, so we can stop it taking lives. And transform the way we deliver support and information, so we can be here for absolutely everybody who needs us.

To deliver on these bold ambitions, we knew we needed to make some changes.

Reaching more people, making more impact

We’ve come a long way since we brought our research and support together as one single charity, uniting world-class research with providing vital information and support, and running campaigns that genuinely shift the dial. And we have an amazing community of supporters – from fundraisers and volunteers to campaigners and partners – who make it all possible.

But right now, almost 1 million people in the UK are living with or beyond breast cancer. And too many of them, their friends and family don’t know about us, our work or how we can help them.

If we’re going to make the kind of progress people with breast cancer urgently need from us, we need to change that.

We need to be able to cut through the noise so more people who could benefit from our support can find us. More people can join our movement. And we can fund even more of our amazing science and support.

What we’ve changed

We’re still Breast Cancer Now. We’re still funding life-saving science, life-changing support and change-making campaigns. And we’ve kept everything that we know people value in us – like our warm and supportive nature, our trustworthiness and our expert knowledge.

But we’ve refreshed how we look, how we sound and how we talk about the difference we can make to people’s lives.

We’ve got a much more striking look – that stands out and is easier to use. And we’ll be bolder and more confident in how we sound. All to help make it simpler and clearer for people to engage with us. Because we know this will help us supercharge progress and get closer to our vision.  

Putting people at our heart

Everything we do is built around making the changes that people affected by breast cancer tell us they need. When we developed our strategy, we heard from thousands of people through our Big Breast Cancer Survey to understand the challenges they face, their unmet needs and the impact breast cancer is having on them.

We’ve used those insights – and talked to many more people affected by breast cancer as we refreshed our brand – to understand what we need to do to reach more people, tackle those challenges and reduce the impact the disease has on people’s lives.   

Help us make it happen

We have a bold vision and a plan for how we’re going to get there. But we can’t do it on our own.

So join us. Be a part of it. Whether you want to donate, fundraise, volunteer or campaign, we need you to join our movement and our mission.

Because together, we can make change happen. Now.