Since our partnership began in 2001, Marks & Spencer (M&S) has raised an amazing £28 million, helping to fund breast cancer prevention research.

Breast Cancer Awareness Month 2018

During October as part of Breast Cancer Awareness Month, M&S and Breast Cancer Now were on a mission to help fund over 5,000 hours of research.

From 27 September until the end of October, 20% of selected pink product sales across M&S lingerie and sleepwear were donated to Breast Cancer Now to contribute to M&S’ ongoing goal to raise money for vital research into the prevention of breast cancer.

Five pairs came together to front the annual Breast Cancer Awareness Month campaign in support of Breast Cancer Now. From best friends diagnosed with the disease three months apart, new parents receiving the diagnosis just after their son was born and a mother talking about sharing the news of her diagnosis with her young daughter, all five pairs have one shared experience – breast cancer.

Our incredible pairs are: Sam and Jason, Keeli and Michelle, Sal and Gurveer, Zoe and Lois, Rebecca and Tom. You can read more about them on the M&S website.

How M&S supports breast cancer research 

M&S raises money through donations on sales of specially designed products during Breast Cancer Awareness Month and Fashion Targets Breast Cancer.

In 2006, the M&S post-surgery range was launched making them the first store on the UK high street to design a range of lingerie specifically for women with breast cancer. The range was researched and designed in collaboration with our supporters who continue to feed into it today. M&S staff do not stop there; with fundraising in store and annual charity challenges, this partnership is our most successful to date.

The money raised by M&S so far has supported the Generations Study. This is the world’s largest, most comprehensive scientific study into the causes of breast cancer. As a direct result of this groundbreaking work, Breast Cancer Now understands more of the causes of breast cancer.

The new appeal

In October 2015, Marks and Spencer pledged to raise a further £13 million for Breast Cancer Now over five years. This money will be raised through the sales of exciting new products and employee and customer fundraising.

Reducing breast cancer risk

The new £13m appeal will fund Breast Cancer Now’s scientists to discover a robust model to calculate an individual’s risk of developing breast cancer. We hope that this research will help us to prevent 9,000 breast cancer cases each year by 2025. To complement this research our partnership will also be launching a Wellbeing Programme to M&S customers, providing them with information and lifestyle changes they can make to help reduce their individual risk of developing breast cancer.

More information